
Gatorade to stop sponsoring NHL
Jun 04, 2022 22:50 pm UTC| Sports Economy Business
PepsiCo will not be renewing its Gatorade brand sponsorship with the National Hockey League (NHL), as part of its revamp of its sports-related marketing. Gatorade had been an NHL sponsor since 2006, with the most recent...

F1’s Monaco GP draws 2 million viewers on Sky Sports
Jun 02, 2022 22:48 pm UTC| Sports Economy Business
Formula Ones 2022 FormulaOne Monaco Grand Prix achieved an average viewership of 2.01 million to become the first European race to attract an audience of over two million for UK pay-TV giant Sky Sports. The qualifying...

Cryptocurrencies help NBA gain US$1.64 billion in annual sponsorship fees for 2021/22
Jun 02, 2022 22:45 pm UTC| Sports Economy Business
Cryptocurrency brands helped the National Basketball Association (NBA) rake in US$1.64 billion in annual sponsorship fees for the 2021/22 season, a 12.5 percent, on-year increase, according to sponsorship consultancy...

UFC retains BT Sport coverage in new multi-year UK rights deal
May 31, 2022 22:41 pm UTC| Sports Economy Business
The Ultimate Fighting Championship extended its multi-year UK and Ireland broadcast partnership with BT Sport, covering all of the promotions live events, including UFC Fight Nights, and other shoulder programs. UFC PPV...

ESPN to air Basketball World Cups in Australia
May 31, 2022 22:41 pm UTC| Sports Economy Business
The International Basketball Federation (Fiba) and Disney agreed on a four-year Australian broadcast partnership, which includes ESPN broadcasting in Australia all Fiba international, including the 2022 and 2023 World...

Argentina Football partners with Ethernity for Finalissima NFTs
May 31, 2022 20:14 pm UTC| Sports Digital Currency Economy Business
The Argentinian Football Association (AFA) is partnering with Ethernity to launch a digital collection celebrating the upcoming Finalissima, where it squares off with Italy. Finalissima is a football match between the...

Delhi Capitals to launch NFTs with FanCraze
May 30, 2022 23:36 pm UTC| Sports Economy Business
The Indian Premier Leagues (IPL) Delhi Capitals has partnered with sports blockchain technology firm FanCraze for the launching of non-fungible tokens (NFTs) and Web 3.0 experiences. The Capitals would be the first team...