Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate 
BHP Workers Approve New Labour Agreement at WA Iron Ore Operations 
Spying, Southampton and economic pressure cooker of the ‘richest match in football’ 
Gold Price Holds Above $4,000 as Fed Rate Hike Expectations and U.S. Jobs Data Weigh on Market 
Norway Offshore Oil Workers Reach Wage Deal, Averting Strike 
ShareChat Eyes 2027 IPO After Reaching Operational Profitability, Report Says 
Texas Man Charged After Fatal Tesla Full Self-Driving Crash in Katy 
Trump Draws Cheers at Ryder Cup as U.S. Trails Europe After Opening Day 
Super Micro Employees Detained in Taiwan AI Server Export Investigation 
Goldman Sachs Says China Competition Weighs More on EU Growth Than Trade Deficit 
Lockheed Martin Emerges as Frontrunner to Acquire Ultra Maritime in $3.5 Billion Defense Deal 
Trump Plans UFC Event at White House for America’s 250th Anniversary 
South Korean Stocks Tumble as AI Chip Selloff Hits Asian Markets 
Kioxia Bets on AI Memory Boom With Next-Gen NAND Production in Japan 
Trump Administration to Launch Voluntary AI Standards for Frontier Models 
Tesla Q2 Deliveries Lift Chinese Auto Suppliers as EV Demand Improves 
OpenAI Proposes 5% U.S. Government Stake Amid AI Policy Talks 
PepsiCo will not be renewing its Gatorade brand sponsorship with the National Hockey League (NHL), as part of its revamp of its sports-related marketing.
Gatorade had been an NHL sponsor since 2006, with the most recent five-year deal renewal signed in 2018.
Gatorade already has sponsorship agreements with the National Football League and Major League Baseball. PepsiCo, on the other hand, has concluded that its future in sports sponsorship lay in less visible areas such as women's sports and collegiate athletics.
According to Jeff Kearney, Gatorade’s head of sports marketing, the future of sport for them means continuing to invest in young and diverse athlete communities, cutting edge leagues, and embracing all athletic journeys.
When the National Collegiate Athletic Association began allowing student-athletes to receive money for sponsorship and endorsement arrangements in July, the marketing potential in college athletics skyrocketed.
