
May 27, 2022 00:10 am UTC| Sports Economy Business
Drinks and snack giant Pepsi has renewed a nearly four-decade partnership with the National Football League (NFL), minus the sponsorship of the Super Bowl halftime show. Pepsi will be able to continue using NFL premium...

UK sportswear brand Castore replaces Nike as LaLiga club Sevilla’s technical partner
May 26, 2022 11:20 am UTC| Sports Economy Business
Spanish soccer club Sevilla has tapped UK sportswear brand Castore to become its kit supplier for the next four seasons beginning the 2022/23 campaign. Castore will take over the clubs technical brief from US sportswear...

MLB holds talks with KBO over hosting international games
May 26, 2022 03:07 am UTC| Sports Economy Business
Major League Baseball (MLB) has been negotiating with the Korean Baseball Organization (KBO) over hosting fixtures in each others countries to globalize the sport. KBO commissioner Heo Koo-youn met with Jim Small, MLBs...

Nike to release LeBron 19 in "Hard Hat" colorway on July 2
May 24, 2022 23:39 pm UTC| Sports Economy Business Life
Nike is releasing the Hard Hat colorway of its LeBron 19 on July 1, 2022r, showing that it is all about having the right tools to build a championship-worthy team. The upper, eyelets, midsole, and distinctive logo on...

Smart basketball creator SIQ raises US$3 million to expand reach in delivering player analytics
May 18, 2022 22:50 pm UTC| Sports Business Economy
SIQ Basketball has raised US$3 million in additional funding to accelerate its ambition of delivering personalized analytics to every player in the world. The investment was led by KB Partners, a Chicago-based venture...

Bundesliga signs OneFootball, Sorare and Topps to create stickers, trading cards, NFTs
May 18, 2022 22:50 pm UTC| Sports Economy Business Digital Currency
The German Football League (DFL) has awarded licenses worth over US$179 million for stickers, trading cards, and non-fungible tokens (NFTs) to OneFootball, Sorare and Topps. The deals were a 280 percent increase from...

Nike inks Stanford's Rachel Heck as first NIL golfer
May 17, 2022 23:23 pm UTC| Sports Economy Business
US sportswear brand Nike has signed Stanford Universitys Rachel Heck as its first name, image, and likeness (NIL) golf athlete. Heck is presently ranked third in the World Amateur Golf Rankings, with significant...