
Wimbledon looks to engage younger fans with WimbleWorld on Roblox
Jun 29, 2022 23:35 pm UTC| Sports Technology Economy Business
The All England Club (AELTC) has built a digital recreation of Wimbledons Centre Court dubbed WimbleWorld on the Roblox video game platform to reach a younger demographic. The project is part of its 100-year celebration...

AC Milan secures $31.5 million a year in Puma kit deal extension
Jun 29, 2022 23:35 pm UTC| Sports Economy Business
Serie A champions AC Milan have signed an extension of their kit supply deal with Puma for US$31.5 million per year, which is double the previous amount. Due to the deal, the German sportswear brand remains as Milans...

Nike posts US$46.7 billion revenue for 2022, up 5% on-year
Jun 29, 2022 09:28 am UTC| Sports Economy Business
US sportswear giant Nike posted a US$46.7 billion revenue for the 2022 financial year, up five percent on-year. It also pushed its net income up six percent on-year to $6 billion for the same period. The Nike brand...

Apple, Amazon, Disney bid for NFL Sunday Ticket
Jun 28, 2022 15:15 pm UTC| Sports Economy Business
Apple, Amazon, and Disney are bidding for the National Football Leagues (NFL) domestic out-of-market Sunday Ticket package. However, the league has not indicated a timeframe in which it expects to make a...

F1 gets up to US$90 million per year in 3-year extension of ESPN's US TV rights
Jun 27, 2022 22:28 pm UTC| Sports Economy Business
Formula One has renewed its US media rights deal with ESPN until the end of 2025, reportedly worth between US$75 million and US$90 million per year. The agreement represents a significant increase over the broadcaster...

Spain's LaLiga to sue Chinese broadcaster after terminating deal over nonpayment
Jun 27, 2022 21:03 pm UTC| Sports Economy Business
Spains LaLiga has terminated its broadcast partnership with Super Sports Media in China and is seeking legal action for the media companys failure to keep up with its payments. Super Sports Media has agreed to become...

Asics, Fila, Adidas, Nike unveil women's outfits for Wimbledon 2022
Jun 27, 2022 13:21 pm UTC| Sports Economy Business
Major tennis apparel companies Adidas, Fila, Nike, and Asics have unveiled outfits designed to help their players feel good and perform at their best at the Wimbledon 2022. The figure-flattering silhouettes are made...