ATP and Lacoste Renew Partnership, Uniting Tennis and Fashion for 2024-2026
Dec 06, 2023 07:12 am UTC| Business Sports
ATP extended its longstanding partnership with Lacoste, the renowned fashion-sport brand. Lacoste will retain its position as the Official Outfitter of the ATP Tour for 2024-2026. As part of this partnership, Lacoste...
Exercise benefits physical and brain health in people with Down's syndrome – new research
Dec 05, 2023 05:38 am UTC| Sports
Exercise is known to have many benefits when it comes to cognitive function such as improving memory and concentration skills. Research shows this is true for people in many different age groups, and even in those with...
NBA's Bold Court Designs Spark Viewership Surge Amid Debates
Dec 01, 2023 07:25 am UTC| Business Sports
Bold basketball court designs are captivating viewers and adding excitement to the NBAs first-ever regular season tournament. But some critics have labeled the courts as hideous, horrifying, or even a clown show. From...
Monster Energy Ends Sponsorship with Mercedes F1, Makes Strategic Move to McLaren
Nov 29, 2023 07:41 am UTC| Business Sports
The well-known Monster Energy branding, synonymous with Lewis Hamiltons incredible success, will no longer adorn the Mercedes F1 team. This move signifies a significant change in the sponsorship landscape of Formula...
New Balance Named Official Apparel and Footwear Provider of the Australian Open and United Cup
Nov 29, 2023 07:39 am UTC| Business Sports
Tennis Australia has tapped New Balance as the Official Performance Apparel and Footwear provider for the Australian Open and United Cup. This collaboration brings exciting possibilities for the two prestigious tennis...
Gold Coast Suns Extends Partnership with New Balance for Another 4 Years
Nov 27, 2023 10:22 am UTC| Business Sports
The Gold Coast Suns announced their four-year contract extension with New Balance Belgravia Sports, their official on-field apparel partner. This partnership, which began in 2020, will now continue for seven years. In...
Atletico Madrid Sues Whalefin for €20 Million Over Breach of Shirt Sponsorship Deal
Nov 24, 2023 01:59 am UTC| Business Sports Law
Atletico Madrid, the Spanish football club, has announced its decision to file a lawsuit against Whalefin, a multinational corporation, seeking 20 million in damages. The legal action comes in response to the abrupt...
African countries lost control to foreign mining companies – the 3 steps that allowed this to happen
Silencing Sarah Jama diminishes Canadian democracy
Alleged assassination plots in the U.S. and Canada signal a more assertive Indian foreign policy