The investment in 15 Seconds of Fame is a continuation of the NBA's commitment to embracing innovation and new technology.
The Bundesliga champions aim to create personalized digital experiences in managing relationships with supporters globally to secure their long-term loyalty.
The "Be You" MB.01s were inspired by several LaMelo releases in the past, with the "Not From Here" PUMAs from 2021 serving as possibly the most noteworthy example.
LaLiga Tech has aided sports properties to safeguard over $9.2 billion in content and build more beneficial and direct links with their fans, demonstrating technology's potential to improve the business.
This pair is a nod to Iverson's honoring of Dr. J by donning a #6 jersey at the 2002 NBA All-Star Game instead of his customary #3 jersey number, which is depicted on the heel.
Hyundai Motor and its Indian affiliate have charged HGM, the Indian arm of South Korean knockoff car maker Global Motors, of improperly utilizing the name "Hyundai" and the automaker's emblem.
Alfa Romeo's ties with a few Chinese companies, like dairy brand AMX, Zhou's arrival has not brought the team the sponsorship windfall it had hoped for.
Apple has reportedly started production for its September product launch event for the next iPhone and Apple Watch
Mykeyring products were created in accordance with official license agreements with license holders.
NBA to launch AR mobile in partnership with Pokémon Go developer Niantic
The NBA and its players' association (NBPA) will launch an officially-licensed augmented reality (AR) mobile game dubbed the NBA All-World in partnership with Pokémon Go developer Niantic.
With the help of user geolocation data, the NBA All-World promises a real-world metaverse where teams can identify, challenge, and recruit existing NBA players to their team.
The league's fashion and culture are also incorporated into the game, and gamers can outfit their teams' players with unique NBA gear.
Marcus Matthews, senior producer at Niantic, described the NBA All-World as representing an industry first in sports games that will appeal to casual and core NBA fans alike.
He noted that they are developing and constructing a game that allows users to showcase their local culture and reflect where they are from.