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Raymond van Niekerk

Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility, University of Cape Town

Branding & Sponsorship Expert, Motivational Speaker, Adjunct Professor at the University of Cape Town’s Graduate School of Business (UCT GSB). Raymond motivates, creates, builds, and challenges brands and businesses.

Currently active in brand advisory services, sponsorship management and small scale equity investing, Raymond also finds time for public speaking engagements. Through covering various topics including corporate culture, building corporate and personal brands, the interrelated nature of culture and brand, and various other motivational topics, he gets to share his own business and life lessons learned. He also teaches branding classes at the UCT GSB.

Raymond was for 16 years the architect of Investec's brand, as global head of marketing for the group. Prior to joining Investec, he was founding partner and director of Sw!tch Branding & Design, with offices in Johannesburg, Cape Town and London. Before starting Sw!tch, Raymond was Director of Consulting, and board member of KSDP Pentagraph (at the time the 10th biggest design consultancy in the world), where he was involved in both international & local branding, and design projects. He has also worked at BP and served as a professional soldier.
Raymond matriculated at Grey College in Bloemfontein, read for a Bachelor of Arts (Communication) degree at the University of the Free State and holds a MBA from the Graduate School of Business, University of Cape Town.

Five branding mistakes you should avoid in your small business

Mar 30, 2017 04:26 am UTC| Insights & Views Business

Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes in the world of making business. You have most likely read about the branding failures of large...

Economy

Asian Stock Markets Trade Flat as Holiday Liquidity Thins and BOJ Minutes Watched

Asian stock markets traded mostly flat on Wednesday as subdued year-end trading volumes and holiday-thinned liquidity limited investor activity across the region. With Christmas and New Year holidays approaching, many...

US and Japan Fast-Track $550 Billion Strategic Investment Initiative

The United States and Japan have agreed to accelerate coordination on their Strategic Investment Initiative, a major bilateral framework backed by a $550 billion fund established under the two countries tariff agreement....

Japan Plans $189 Billion Bond Issuance as Record Budget Signals Expansionary Fiscal Policy

Japan is preparing to issue new government bonds worth approximately $189 billion to help finance a record-breaking national budget for the next fiscal year, according to a draft budget reviewed by Reuters. The move...

BOJ Minutes Reveal Growing Debate Over Interest Rate Hikes and Inflation Risks

Bank of Japan (BOJ) policymakers actively debated whether to continue raising interest rates toward levels considered neutral for the economy, according to minutes from their October policy meeting released on Wednesday....

Gold Price Breaks $4,500 as Safe-Haven Demand and Rate Cut Bets Fuel Rally

Spot gold surged past the key psychological level of $4,500 per ounce for the first time on Wednesday, marking a historic milestone for the precious metal and reinforcing its status as a preferred safe-haven asset. The...

Politics

U.S. Signs $2.3 Billion Global Health MOUs With Four African Nations

The United States has signed four new global health memorandums of understanding (MOUs) with Madagascar, Sierra Leone, Botswana, and Ethiopia, reinforcing its long-term commitment to strengthening global health security...

U.S. Discusses Migrant Transfer Plan With Palau Despite Lawmaker Opposition

The United States has renewed discussions with Palau over a controversial proposal to transfer third-country nationals to the Pacific Island nation, despite clear resistance from Palaus lawmakers earlier this year....

NSW Passes Toughest Gun and Anti-Terror Laws After Bondi Beach Shooting

Australias most populous state, New South Wales, has passed sweeping new gun control and anti-terrorism laws following the deadly Bondi Beach mass shooting, marking the most significant tightening of firearm and protest...

Democratic Attorneys General Sue Trump Administration Over Proposed Limits on Gender-Affirming Care for Youth

A coalition of Democratic state attorneys general has filed a federal lawsuit seeking to block proposed rules by the Trump administration that would significantly restrict access to gender-affirming care for transgender...

U.S. Pledges Maximum Sanctions on Venezuela Amid Rising Global Tensions

The United States has told the United Nations it will impose and strictly enforce sanctions to the maximum extent against Venezuela in an effort to deprive President Nicolás Maduro of financial resources, escalating...

Science

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Blue Origin’s New Glenn Achieves Breakthrough Success With First NASA Mission

Blue Origins massive New Glenn rocket marked a major milestone as it completed its first mission for paying customers, sending two NASA satellites toward Mars and successfully landing its reusable booster at sea. The...

Cogent Biosciences Soars 120% on Breakthrough Phase 3 Results for Bezuclastinib in GIST Treatment

Cogent Biosciences (NASDAQ: COGT) shares skyrocketed over 120% after the biotech company announced groundbreaking results from its Phase 3 PEAK trial evaluating bezuclastinib in combination with sunitinib for patients with...

Technology

Texas App Store Age Verification Law Blocked by Federal Judge in First Amendment Ruling

A federal judge in Texas has blocked the enforcement of a new state law that would have required app stores and developers to verify users ages, marking a significant legal win for major technology companies and digital...

FTC Praises Instacart for Ending AI Pricing Tests After $60M Settlement

The U.S. Federal Trade Commission has welcomed Instacarts decision to end its artificial intelligence-based price testing, a move that follows weeks of consumer backlash and regulatory scrutiny. FTC Chair Andrew Ferguson...

John Carreyrou Sues Major AI Firms Over Alleged Copyrighted Book Use in AI Training

Investigative journalist John Carreyrou, widely known for exposing fraud at Silicon Valley blood-testing startup Theranos and for authoring the bestselling book Bad Blood, has filed a new copyright infringement lawsuit...

Italy Fines Apple €98.6 Million Over App Store Dominance

Italys competition authority has imposed a 98.6 million ($115.53 million) fine on U.S. technology giant Apple and two of its subsidiaries, citing alleged abuse of a dominant market position related to the distribution of...

Moore Threads Unveils New GPUs, Fuels Optimism Around China’s AI Chip Ambitions

Moore Threads Technology Co Ltd (SS:688795), often described as Chinas potential alternative to NVIDIA Corporation (NASDAQ: NVDA), attracted investor attention after unveiling a new lineup of graphics processing units at...