ESPN optimistic of rights renewal with F1
May 28, 2022 23:22 pm UTC| Sports Economy Business
ESPN held talks with Formula One over a broadcast partnership renewal, according to the US networks president of programming and original content, Burke Magnus. The current deal, where ESPN pays about US$5 million...
MLS taps Caterpillar for major sponsorship deal
May 28, 2022 23:07 pm UTC| Sports Economy Business
Major League Soccer (MLS) has tapped US construction equipment manufacturer Caterpillar as a major sponsor in a new, multi-year partnership. The agreement is meant to enhance Caterpillars profile by utilizing MLSs...
Champions League final 2022: the economic tactics that drive Liverpool and Real Madrid
May 28, 2022 11:50 am UTC| Sports
Liverpool against Real Madrid in the Champions League final is a fixture for football fans to savour two giants battling it out for one of the most prized trophies in the game. And regardless of the result, some will also...
Fifa expects 5 billion viewers for 2022 World Cup in Qatar
May 27, 2022 00:33 am UTC| Sports Economy Business
Fifa president Gianni Infantino is projecting five billion viewers to tune in to the 2022 Fifa World Cup in Qatar, to make it the most-watched in the tournaments history. Infantino noted that with the last Fifa World...
May 27, 2022 00:10 am UTC| Sports Economy Business
Drinks and snack giant Pepsi has renewed a nearly four-decade partnership with the National Football League (NFL), minus the sponsorship of the Super Bowl halftime show. Pepsi will be able to continue using NFL premium...
UK sportswear brand Castore replaces Nike as LaLiga club Sevilla’s technical partner
May 26, 2022 11:20 am UTC| Sports Economy Business
Spanish soccer club Sevilla has tapped UK sportswear brand Castore to become its kit supplier for the next four seasons beginning the 2022/23 campaign. Castore will take over the clubs technical brief from US sportswear...
MLB holds talks with KBO over hosting international games
May 26, 2022 03:07 am UTC| Sports Economy Business
Major League Baseball (MLB) has been negotiating with the Korean Baseball Organization (KBO) over hosting fixtures in each others countries to globalize the sport. KBO commissioner Heo Koo-youn met with Jim Small, MLBs...