Mike Tyson is getting back in the ring at 58 – what could go wrong?
Mar 16, 2024 07:20 am UTC| Sports
If at 58, I were to agree to a boxing match with a person half my age, much alarm would be caused. My daughters would burst into tears, my partner would have strong words, and my students would have final confirmation that...
Under Armour's AI Sports Ad Starring Anthony Joshua Ignites Instagram Firestorm
Mar 15, 2024 09:47 am UTC| Technology Business Sports
Under Armour recently released a sports commercial featuring boxer Anthony Joshua. However, instead of getting good feedback for the creative work, which was claimed to be the first AI-powered sports ad, it was heavily...
Adidas Unveils UEFA Euro 2024 Kits
Mar 15, 2024 03:47 am UTC| Business Sports
UEFA Euro 2024 is on the horizon, and Adidas has just revealed the latest lineup of technical performance kits for seven major federations. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales are set to sport...
Adidas Unveils Copa America Kits for Argentina, Chile, Colombia, Mexico, and Peru
Mar 14, 2024 09:34 am UTC| Business Sports
Ahead of the largest international football tournament in the Americas, Adidas has unveiled the latest technical performance kits for five of the most successful football teams worldwide. The new launch features the home...
UFC Extends Global Outfitting Partnership With Venum Until 2029
Mar 08, 2024 09:47 am UTC| Business Sports
UFC recently announced that it would extend its exclusive global outfitting partnership with VENUM until 2029. This collaboration solidifies VENUM as the primary designer, marketer, and distributor of combat sports apparel...
African Games 2024: is it really worth it for Ghana to host the mega sport event?
Mar 07, 2024 07:35 am UTC| Insights & Views Sports
The African Games, formerly the All-African Games, is taking place from 8-23 March in Ghana. Scheduled for 2023, they were postponed due to a regional impasse over marketing rights, delays in getting facilities ready and...
Anthony Joshua Signs Long-Term Renewal with Under Armour Ahead of Fight With Francis Ngannou
Mar 07, 2024 05:58 am UTC| Business Sports
Under Armour, the US sportswear brand has recently extended its partnership with British heavyweight boxer Anthony Joshua. This renewal comes ahead of Joshuas upcoming fight with Francis Ngannou, a heavyweight mixed...