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Domino's Pizza Group announced on Tuesday, June 1, that it will begin the recruitment of 5,000 employees in the United Kingdom. The company is looking to hire chefs and delivery workers to boost its 1,100 store outlets across the country as customer demand starts to grow.
Domino’s strategic job recruitments
As per Reuters, Domino’s Pizza’s action comes as Britain is slowly easing the lockdowns leading to the reopening of restaurants and pubs in the region. Establishments are opening again after the prolonged lockdowns, and now that most companies are opening their doors again, a staffing crunch may happen since almost every restaurant needs new employees.
"I'm proud we were able to play a part by offering people the opportunity to continue working and earning when times were tough," Domino’s director of operations, Nicola Frampton, said. “But as people start to reunite, customer demand is showing no signs of slowing."
As proof that there is an increase in demand for Domino’s Pizza’s service, the company reported that in April, it saw an 18.7% jump in the first quarter sales this year. The company suggested that the repeated COVID-19 related lockdowns caused the surge in pizza deliveries and orders.
5,000 additional staff are needed in stores
Even if the old staff members have already returned to their post as the lockdowns are lifted, Domino's Pizza still needs to recruit at least 5,000 people. The company now mostly lacks the staff to cook the food items and drivers who will deliver the orders, so these are the main roles that the fast-food chain firm is seeking at the moment.
BBC News reported that Domino’s already hired thousands of new staff last year, and the recruitment helped the company to keep up with the demand. But the demand just got bigger this year, so it needs to hire new batches of workers now.
Meanwhile, it was shared that Domino’s Pizza’s job recruitment spree is also an effort to help the government. Through this hiring, it is participating in the government's Kickstart scheme by offering at least 1,400 work placements for young individuals in Wales, England, and Scotland.
