Program Director, MSc Behavioural Science, University of Stirling
David Comerford researches and teaches in the economics division and the Behavioural Science Centre of the University of Stirling. His research uncovers insights on how people make mistaken judgments and decisions - for instance, judgments of trends over time, judgments of expenditure, and judgments of how an experience will feel.
David works with policy makers and businesses in the USA, the UK and Ireland applying his research findings to improve decision making. He is currently collaborating with the Scottish Government on a project to improve economic forecasts, and is supervising a PhD student on this topic.
Media outlets that have covered David's research include the Washington Post, the Chicago Tribune, National Public Radio, Forbes, the Harvard Business Review. Prior to coming to Stirling David worked at the Fuqua School of Business at Duke University and at University College Dublin. David has won research awards from the International Association for Research in Economic Psychology, the Irish Research Council for Humanities and Social Sciences Scholar, and the Fulbright Commission.
Will booking an Airbnb help Ukraine? Why people make counterproductive decisions about charity
Mar 12, 2022 11:22 am UTC| Insights & Views Technology
As the war in Ukraine continues, many people are wondering what they can do to make a difference. Some are booking accommodation in Ukraine on Airbnb as a means to transfer money and goodwill. Others are donating household...
How behavioural science could help us reach zero emissions
Jan 27, 2020 03:18 am UTC| Insights & Views Economy
When we talk about innovations to deal with the climate crisis, we tend to think of new technologies developed by physical scientists. Although a real sense of climate emergency now seems to be permeating the global...
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