Budweiser, Puma to use NFTs in sports sponsorships
May 13, 2022 23:43 pm UTC| Digital Currency Economy Business Sports
Beer brand Budweiser and sports apparel firm Puma are combining their sponsorships with implementing non-fungible tokens (NFTs), partnering with ex-NBA player Dwyane Wade and Premier League club Manchester City...
Naomi Osaka launches own sports agency Evolve after IMG exit
May 12, 2022 22:59 pm UTC| Sports Economy Business
Four-time Grand Slam winner Naomi Osaka has started sports agency Evolve with her agent Stuart Duguid after the Endeavor-owned IMG refused to accommodate her requests for more flexibility in their contract...
New Balance to roll out KAWHI 2 "Ocean Blue" featuring nautical elements on May 13
May 11, 2022 23:51 pm UTC| Sports Economy Business
New Balance will roll out its KAWHI 2 Ocean Blue colorway, which channels the Clippers guard Kawhi Leonards go with the flow mentality that he displays both on and off the hardwood, on May 13. The different white...
Miami GP attracts record 26 million average live F1 audience in US TV history
May 11, 2022 22:56 pm UTC| Sports Economy Business
The inaugural Miami Grand Prix racked up an average viewership of 2.6 million on commercial network ABC, smashing the previous record for a live race telecast in the US when 1.74 million tuned in on ESPN for the 1995...
F1, Netflix renew 'Drive to Survive' docuseries for 5th and 6th seasons
May 07, 2022 23:41 pm UTC| Sports Economy Business
Netflix and Formula One have renewed the popular Drive to Survive docuseries for the fifth and sixth seasons. Since the first season, which covered the 2018 campaign, Drive to Survive has increased in popularity, with...
Foot Locker to focus more on tripling sales of Adidas products as Nike lowers presence
May 07, 2022 23:41 pm UTC| Sports Economy Business
Foot Locker Inc is aiming to triple its sales of Adidas sneakers and other items at its stores to counter Nike Incs shrinking presence. Nikes direct-to-consumer (DTC) business will account for roughly 60% of total...
Kevin Durant’s Thirty Five Ventures invests in Gotham FC
May 06, 2022 23:09 pm UTC| Sports Economy Business
Thirty Five Ventures, the investment vehicle co-founded by NBA star Kevin Durant and his manager Rich Kleiman, is now part of the ownership group of NJ/NY Gotham FC. The deal sees Thirty Five Ventures becomes the third...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget
Labour can afford to be far more ambitious with its economic policies – voters are on board
Sudan: civil war stretches into a second year with no end in sight