McLaren Racing to develop fully sustainable F1 car as part of green goals
Jun 22, 2022 23:28 pm UTC| Sports Nature Economy Business
McLaren Racing has detailed plans in its report to develop a fully circular sustainable Formula One car as part of efforts to halve its greenhouse gas (GHG) footprint by 2030 and achieve carbon next zero by 2040. The...
UFC inks deal making Australia's BTNature the official dairy product partner in China
Jun 21, 2022 23:44 pm UTC| Sports Economy Business
The Ultimate Fighting Championship (UFC) has inked a regional partnership deal that makes Australian company BTNature the official dairy product partner in China and will see the regional launch of co-branded milk powder...
Atletico Madrid makes considerable progress with various brands in stadium naming rights search
Jun 21, 2022 23:32 pm UTC| Sports Economy Business
Spanish soccer giants Atletico Madrid made considerable progress with various brands over a new naming rights partnership for the clubs stadium, with financial services company Allianz among the brands linked to a...
Budweiser, Michelob manufacturer to give up exclusive Super Bowl sponsorship after 2023
Jun 18, 2022 23:36 pm UTC| Sports Economy Business
Anheuser-Busch InBev (AB InBev), the maker of Budweiser, Bud Light, and Michelob Ultra, will not renew its exclusive sponsorship deal for the Super Bowl after next years event. Since 1989, AB InBev has sponsored the...
NHL extends Pepsi deal, to announce new sports drink partner replacing Gatorade
Jun 17, 2022 22:19 pm UTC| Sports Economy Business
PepsiCo has extended its North American partnership with the National Hockey League (NHL) and its players association (NHLPA), maintaining exclusive North American rights in the carbonated soft drinks, water, energy...
League of Legends taps Spanish bank Santander as multi-territory sponsor
Jun 17, 2022 21:51 pm UTC| Sports Economy Business Life
Spanish bank Santander has agreed on a multi-year deal to sponsor the League of Legends European Championship (LEC) and the Liga Latinoamerica (LLA). Santander will try to take advantage of League of Legends large...
Paris Saint-Germain signs multi-year licensing agreement with Topps
Jun 16, 2022 23:47 pm UTC| Sports Economy Business Life
French soccer giant Paris Saint-Germain has agreed on a multi-year exclusive licensing agreement for the production of trading cards and stickers with sports collectibles specialist Topps. The first PSG products are set...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget
Labour can afford to be far more ambitious with its economic policies – voters are on board
Sudan: civil war stretches into a second year with no end in sight