Los Angeles Mayor Says White House Must Reassure Fans Ahead of FIFA World Cup 
Champions League final 2025: a battle for glory against a backdrop of money and fashion 
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Gold and Silver Prices Rebound After Volatile Week Triggered by Fed Nomination 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Trump Booed at Club World Cup Final, Praises Pele as Soccer’s GOAT 
Why Manchester City offered Erling Haaland the longest contract in Premier League history 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
Trump Endorses Japan’s Sanae Takaichi Ahead of Crucial Election Amid Market and China Tensions 
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality 
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal 
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns 
Vietnam’s Trade Surplus With US Jumps as Exports Surge and China Imports Hit Record 
What makes a good football coach? The reality behind the myths 
South Africa Eyes ECB Repo Lines as Inflation Eases and Rate Cuts Loom 
The Chicago Bulls have tapped agency giant Sportfive to work on increasing their digital and social media presence ahead of the team’s trip to Paris for the NBA international series in January 2023.
In France, there are 5.5 million fans of the NBA and 1.4 million supporters of the Bulls.
Sportfive just started a French-language Instagram account for the Bulls to expand that. The firm will also debut a targeted marketing strategy covering onsite activations, strategic partnerships, and digital audience building in the run-up to the game in Paris.
According to Matt Kobe, the Bulls’ executive vice president of revenue and strategy, the NBA Paris 2023 Game created a tentpole moment for them, to build a strategy to support their priority of having long-term and sustained engagement with fans across the globe.
The Hamburg-based Sportfive previously partnered with the Bulls in 2020, as it aimed to secure additional partners outside of the US.
