Cryptocurrencies help NBA gain US$1.64 billion in annual sponsorship fees for 2021/22
Jun 02, 2022 22:45 pm UTC| Sports Economy Business
Cryptocurrency brands helped the National Basketball Association (NBA) rake in US$1.64 billion in annual sponsorship fees for the 2021/22 season, a 12.5 percent, on-year increase, according to sponsorship consultancy...
UFC retains BT Sport coverage in new multi-year UK rights deal
May 31, 2022 22:41 pm UTC| Sports Economy Business
The Ultimate Fighting Championship extended its multi-year UK and Ireland broadcast partnership with BT Sport, covering all of the promotions live events, including UFC Fight Nights, and other shoulder programs. UFC PPV...
ESPN to air Basketball World Cups in Australia
May 31, 2022 22:41 pm UTC| Sports Economy Business
The International Basketball Federation (Fiba) and Disney agreed on a four-year Australian broadcast partnership, which includes ESPN broadcasting in Australia all Fiba international, including the 2022 and 2023 World...
Argentina Football partners with Ethernity for Finalissima NFTs
May 31, 2022 20:14 pm UTC| Sports Digital Currency Economy Business
The Argentinian Football Association (AFA) is partnering with Ethernity to launch a digital collection celebrating the upcoming Finalissima, where it squares off with Italy. Finalissima is a football match between the...
Delhi Capitals to launch NFTs with FanCraze
May 30, 2022 23:36 pm UTC| Sports Economy Business
The Indian Premier Leagues (IPL) Delhi Capitals has partnered with sports blockchain technology firm FanCraze for the launching of non-fungible tokens (NFTs) and Web 3.0 experiences. The Capitals would be the first team...
Fiba approves use of glass LED courts for elite tournaments like world Cup
May 30, 2022 23:31 pm UTC| Sports Economy Business
The International Basketball Federation (Fiba) has approved the use of LED glass courts in elite-level tournaments, allowing new broadcast experiences and sponsorships activations. The surface can be used in any number...
Warriors, 76ers, Devils, and Giants owners take part in US$30 million Gametime funding round
May 30, 2022 23:26 pm UTC| Sports Economy Business
Ticketing platform Gametime generated US$30 million in a funding round involving co-managing partner of the Philadelphia 76ers and New Jersey Devils David Blitzer, San Francisco Giants owner Jeff Mallet, and Golden State...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
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