
Audi to partner with Sauber for 2026 F1 entry
Oct 27, 2022 22:09 pm UTC| Sports Economy Business
Audi will supply Swiss team Sauber with engines from the start of the new engine regulation era, which will focus on 100 percent sustainable fuels, for their 2026 Formula One entry. The car will continue to be built at...

LaMelo Ball’s PUMA MB.02 “Phoenix” coloray to be sold exclusively in China
Oct 26, 2022 23:47 pm UTC| Sports Economy Business
LaMelo Ball and German sportswear behemoth PUMA unveiled the PUMA MB.02 Phoenix colorway exclusive to China. Although Puma may drop LaMelos second basketball shoe outside of China, the decision to release the colorway...

Vancouver Canucks taps TD Bank as new home jersey patch partner
Oct 25, 2022 23:27 pm UTC| Sports Economy Business
The Vancouver Canucks have signed a multi-year deal to incorporate the Toronto-Dominion (TD) Bank logo into their home and practice jerseys. TD bank also secured an enhanced package of the Canucksteam sponsorship...

PepsiCo's Frito-Lay to offer Fifa World Cup-inspired flavors
Oct 24, 2022 23:03 pm UTC| Economy Business Sports Life
Frito-Lay is launching three limited-edition Lays flavors ahead of the Fifa World Cup Qatar 2022. The new flavors of the PepsiCo division include Adobadas, which combines chili, tomato, and lime; Bacon Wrapped...

Adidas' next CEO has massive task of dealing with unsold shoes
Oct 23, 2022 22:39 pm UTC| Life Sports Economy Business
Adidas AG revealed that unsold goods are piling up as consumer demand weakens across China and western markets, sending the German sports apparel makers stock slumping as much as 10 percent. Its Adidas second profit...

Coupang Play to exclusively stream La Liga in South Korea
Oct 21, 2022 23:59 pm UTC| Sports Economy Business
Coupang has signed a five-year agreement to take over the South Korean broadcast partnership for Spanish soccers La Liga. The deal kicks in from the start of the 2023/24 season. The South Korean e-commerce company,...

Lionel Messi sets up sports investment firm
Oct 21, 2022 23:58 pm UTC| Sports Economy Business
Soccer icon Lionel Messi has launched a California-based firm focusing on global investments in the sports, technology, and media spaces dubbed the Play Time Sports-Tech. The firm seeks to invest in stage agnostic...