The Atlanta Hawks have engaged the services of Excel Sports Management agency to find them a new jersey patch partner from next season.
The NBA team signed up digital healthcare brand Sharecare in 2017 for a reportedly ‘mid-range’ value of between US$2.5 million and US$10 million a year.
The agreement with Sharecare was recently extended for the upcoming 2022/23 season but is set to expire next year. Sharecare is due to remain a team sponsor of the Hawks.
According to Excel, the Hawks’ next patch sponsor can expect a 70 percent increase in brand sentiment.
Excel helped negotiate the recent jersey patch partnership between the Boston Bruins of the NHL and cybersecurity firm Rapid7 and is currently working with the Los Angeles Angels of the MLB to find a jersey patch sponsor.


Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape
Ford and Geely Explore Strategic Manufacturing Partnership in Europe
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal
Vietnam’s Trade Surplus With US Jumps as Exports Surge and China Imports Hit Record
Oil Prices Slide on US-Iran Talks, Dollar Strength and Profit-Taking Pressure
How did sport become so popular? The ancient history of a modern obsession
Trump Booed at Club World Cup Final, Praises Pele as Soccer’s GOAT
Instagram Outage Disrupts Thousands of U.S. Users
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran
Native American Groups Slam Trump’s Call to Restore Redskins Name
Champions League final 2025: a battle for glory against a backdrop of money and fashion
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate
Dollar Steadies Ahead of ECB and BoE Decisions as Markets Turn Risk-Off
From Messi to Mika Häkkinen: how top athletes can slow down time
Dollar Near Two-Week High as Stock Rout, AI Concerns and Global Events Drive Market Volatility 



