
LaLiga Tech to help Liga Portugal develop digital strategy
Aug 11, 2022 23:50 pm UTC| Sports Technology Economy Business
LaLiga Tech will help Liga Portugal develop its digital strategy and protect its intellectual property online as part of a wide-ranging partnership. Liga Portugal, which oversees the top two soccer divisions in the...

Adidas releases Trae Young's McDonald's inspired shoes
Aug 09, 2022 23:32 pm UTC| Sports Economy Business
Adidas released its Trae Young 1 McDonalds colorway on its website and other select retailers, where fans can purchase for $140. Last month, Young tweeted a picture of himself lacing up a pair of the Adidas Trae Young...

New Balance taps Japanese fashion director Akio Hasegawa for debut of its 1906R
Aug 09, 2022 23:32 pm UTC| Life Sports Economy Business
New Balance has teamed up with renowned Japanese stylist and fashion director Akio Hasegawa to better commemorate the release of the 1906R. Hasegawa has created a series of visuals based on the theme of Past and...

Mercedes F1 eyes net zero CO2 emissions by 2030
Aug 07, 2022 23:49 pm UTC| Sports Nature Economy Business
The Mercedes Formula One team exceeded its goal to cut CO2 emissions by 50 percent over the last year and is on track to achieve a verified net zero by 2030. The targets are to achieve a 100 percent reduction in scope...
How women's football can avoid being corrupted when more money comes its way
Aug 06, 2022 10:18 am UTC| Sports
The success of England at the Womens Euros has increased interest in womens football to unprecedented levels, with record-breaking viewing and attendance figures and an increase in Womens Super League (WSL) season-ticket...

Average NFL franchise value jumps 18% to $4.14 billion
Aug 05, 2022 23:44 pm UTC| Sports Economy Business
The value of the average National Football League (NFL) franchise went up 18 percent over last year to $4.14 billion. The collective value of the NFL franchises, including team-related businesses and real estate held by...

Bayern Munich taps Adobe software to personalize digital experiences
Aug 05, 2022 23:44 pm UTC| Sports Technology Business Economy
Bayern Munich has signed a multi-year agreement to use Adobes suite of creative and customer management software to accelerate its digital transformation and help grow its fanbase. The Bundesliga champions aim to create...