Professor of Entrepreneurship and Innovation, University of Edinburgh
Marina Candi is Professor at the Reykjavik University Department of Business Administration and Director of the Reykjavik University Center for Research on Innovation and Entrepreneurship. She is also Professorial Fellow at the University of Edinburgh Business School. Her research interests include innovation management, design, experience-based innovation, social innovation and technology. Before entering academia, she worked for about 20 years in industry in the IT sector, first as a software developer and later in executive management positions.
Why freemium video games should embrace players who want to play for free
Dec 10, 2019 05:20 am UTC| Insights & Views Entertainment
The video games industry is worth more than movies and music combined, with more than 2.5 billion players around the world. Freemium games have driven much of the success, ever since titles like Angry Birds, Farmville and...
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