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Wendy's announced on Thursday, Feb. 23, that it will start serving breakfast in Canada. The morning meal will be offered in the brand's restaurants across the country.
As per QSR Magazine, Wendy's Canada will offer various breakfast options starting this spring. The company's entrance to the early meal business is expected to up the competition among fast-food chains in the region.
It was revealed that, unlike the other restaurants that serve English muffins and dry sandwiches for breakfast, Wendy's will offer better menu items complete with carefully crafted coffee blends that will only be available in its stores.
The fast-food chain said that the flavors, including the coffee, will be customized to suit the palate of the Canadians. It also promised to serve only freshly cracked Canadian eggs and freshly cooked Applewood smoked bacon for sandwiches or with freshly-baked biscuits that are still warm from the oven.
Then again, despite the descriptions, Wendy's Canada has not yet released the official list of its breakfast menu. The company informed its customers to watch out for its new announcement as it will be unveiling the food list in the coming weeks.
"Canadians deserve a better, high-quality breakfast experience that is fast and affordable, without cutting corners. That is exactly what Wendy's will deliver when we launch breakfast across Canada this spring," Wendy's Company's international president and chief development officer, Abigail Pringle, said in a press release.
The executive went on to say, "We have done the work, immersing ourselves in what Canadian customers want from their breakfast and we will serve up hot, made-to-order, great-tasting food, using high quality ingredients that have long set Wendy's apart from the competition. We are confident that our breakfast experience will make Wendy's their number one choice."
Meanwhile, Wendy's has been continuously growing in Canada, and its growth has been very much evident in the past few years. Its market share in the country has improved, and it even hit record sales.
As proof of its success, Wendy's Canada just opened its 400th store in November 2021. The company celebrated this milestone and revealed its aim to expand further by building more outlets and adding more food items.
