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Target and FAO Schwarz have inked a partnership deal, and this was announced by the companies early this week. The exclusive multi-year contract will bring toys to stores, especially this coming holiday season.
FAO Schwarz will make sure to distribute toys more widely by making them available in Target stores. The collaboration is set to begin in mid-October, which is the perfect time as the holiday is fast approaching.
As per Fox Business, customers will find more than 120 types of toys that were previously only sold at FAO Schwarz stores in Target outlets across the nation and on the retailer's online store - target.com. The toys that will be up for sale have prices ranging from $9.99 to $149.99, adding that 50 types of toys are priced under $50.
Some of the favorite FAO Schwarz toy items to purchase at Target stores include the four-sided runway fashion show playset, makeup vanity mirror set, giant dance piano mat, a ride-on train, Hot Wheels collector set, UNO cards, a number of plush dolls, and more. There will also be a collection that will make buyers feel nostalgic, and these will be released to mark the American toy brand and store's 160th anniversary.
"FAO Schwarz has been celebrating the wonder of childhood and bringing awe and discovery to all children and the child inside all of us for 160 years," David Niggli, the chief merchandising officer at FAO Schwarz, said in a statement. "Now families everywhere across the U.S. can enjoy this experience at their local Target store. We are incredibly thrilled to partner exclusively with Target after having forged such a successful relationship together over the past couple of years."
Jill Sando, Target's executive vice president and chief merchandising officer, further said in the press release, "One of the reasons families love shopping at Target is because of our incredible assortment of toys, and that selection is only getting better with our new exclusive agreement with the beloved FAO Schwarz brand."
Finally, Target said that it would build a special space for FAO Schwarz's toys at its stores, and this will be decorated for the holidays in a way that will highlight the brand's exciting toy line.
