Iconic Dish Propels Camellia Brand

NEW ORLEANS, Jan. 08, 2018 -- Creamy, hearty, delicious and thanks to Publix Stores in six states (AL, TN, GA, SC, NC and VA) and Tom Thumb in Texas, consumers can now enjoy New Orleans-style Red Beans and Rice made with famous Camellia Red Kidney Beans along with favorite dishes containing top quality Camellia Large Lima, aka Butter Beans, and Great Northerns. Based in New Orleans, LA, Camellia Brand Beans has achieved legendary status for the quality and taste of their beans. Camellia Red Kidney Beans are the top selling red bean in the US according to Nielsen Research. While Red Beans and Rice, the centuries old dish, continues to grow nationally in popularity and propel the Camellia Brand onto more dinner tables, Camellia prefers the title “Best Loved Bean” as the brand has attracted over 300K+ Facebook fans of all 18 varieties of beans, peas and lentils that Camellia sells.

New Orleans style Red Beans and Rice is a centuries old dish that continues to grow nationally in popularity and is most frequently made with Camellia Brand Beans. Creamy hearty and delicious, Red Beans and Rice were Louis Armstrong's favorite dish. Camellia Brand Beans New to Publix and Tom Thumb Grocery Stores: Large Lima Beans, Red Kidney Beans and Great Northerns. Based in New Orleans, Camellia Brand Beans are legendary for their quality and taste. The company has over 300K Facebook fans passionate about the Camellia Brand.

“It’s an honor to be part of dining traditions that bring generations of families and friends together. I love hearing their stories. With Publix distribution, we have the opportunity to create new meal traditions introducing Camelia and a multitude of bean dish possibilities,” Vince Hayward said, CEO and 4th generation family owner of Camellia Brand Beans.

Beyond its traditional Louisiana and Gulf coast market, and new Publix and Tom Thumb distribution, Camellia Beans’ recent expansion includes all Winn-Dixie locations, as well as HEB, and Randall’s in Texas. Walmart locations throughout the South, Piggly Wiggly - Alabama stores, independent groceries along with On-Premise business, and online sales at camelliabrand.com bolster the brand. The authentic heritage brand was founded in 1923. Camellia Beans are US grown and are Non-GMO. The family’s passion for bean quality is even reflected in the name Camellia’s farmers coined, the Hayward Standard, which exceeds USDA standards. Early on, Camellia adopted clear cellophane bags to make their quality promise clear.

That excitement for exceptional beans resonates with consumers and helps explain Camellia Beans’ more than 300K Facebook followers, fans on other social platforms and blog where consumers experience the brand’s lively culture. The bean culture in New Orleans runs deep; there’s even a Red Beans Parade. “Beaners,” aka members of this Mardi Gras Krewe, parade wearing handcrafted bean-adorned costumes. Get to know Camellia Beans via quick VIDEO.

Beans, peas and lentils are delicious, wholesome, economical ingredients packed with protein, fiber and nutrition. Slow cookers and instant pot pressure cookers are spurring dry bean cooking. Suggested recipes: Camellia’s Famous Red Beans & Rice with VIDEO!, Southern Country-Style Butter Beans with fresh green beans, Ragout of Shiitake Mushrooms, Butter Beans & Southern Greens vegetarian with southern roots, Butter Beans & Hog Jowls by southern Chef Jennifer Booker, and South Louisiana-Style White Beans (among top recipes - 25K fans have shared!). More photos & recipes available.

Photos accompanying this announcement are available at:

http://www.globenewswire.com/NewsRoom/AttachmentNg/1b04b8d8-ff34-4850-a2a6-a0c75c1786b9

http://www.globenewswire.com/NewsRoom/AttachmentNg/c4cf4f1f-fe40-4e6a-b7e5-ac955b8d596d

For more information contact: Veronica Gutierrez
504.733.8480 ⁃ [email protected]