Blockchain firm Chiliz has threatened to sue the Argentine Football Association (AFA) gave cryptocurrency exchange platform Binance naming rights to the Argentinian top-flight Primera Division and designation as the official fan token of the AFA.
Chiliz called the five-year deal, which also makes Binance the global main sponsor of Argentina’s national soccer teams, a flagrant breach of contract.
It added that it will do everything in its power to avoid the deal and protect the rights of the fans who acquired the ARG fan tokens.’
Chiliz, which had been given naming rights last year that saw the Primera Division named ‘Torneo Socios.com‘ for the 2021/22 season and included the launch of a fan token on the Socios platform, said it is stunned by the AFA’s statement announcing an agreement to grant the rights that legally correspond to them to another provider.
The deal is Binance’s first global partnership with a national soccer body.
Claudio Tapia, president of the AFA, said the agreement with Binance meets all the conditions they are looking for: A leading global brand in its field, innovative, and a vision of creating new digital assets.


Apple Eyes U.S. Formula 1 Broadcast Rights in Major Sports Streaming Push
FxWirePro- Major Crypto levels and bias summary
Trump Plans New Executive Order to Address Rising NIL Costs in College Sports
Goldman Sachs Cuts 2026 Copper Price Forecast Amid Global Growth Concerns
Ethereum Retreats Toward USD 2,000: Technicals Signal Caution as ETH Mimics Bitcoin’s Pullback
Bitcoin Breaks the $70,000 Barrier: Bulls Target the $80,000 Horizon as Geopolitical Relief Ignites Crypto Markets
U.S. Plans $115 Million Counter-Drone Investment to Secure FIFA World Cup and Major National Events
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines
Trump-Iran Ceasefire Sends Dollar Tumbling as Global Currencies Surge
Ethereum Braces for Volatility: Technicals Turn Bearish as Geopolitical Tensions Loom
How did sport become so popular? The ancient history of a modern obsession
Xi Jinping Pushes Demand-Driven Strategy to Modernize China's Service Sector 



