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Chris Baumann

Associate Professor in Business, Macquarie University

Dr Chris Baumann is an Associate Professor at Macquarie University in Sydney, Australia, and a Visiting Professor at Seoul National University (SNU) in Korea. He holds an Economist SEBA (Switzerland), an MBA from Simon Fraser University (SFU) in Vancouver, Canada, and a Doctorate in Business Administration from the Macquarie Graduate School of Management (MGSM) as well as a Postgraduate Certificate in Higher Education (Macquarie).

His research includes customer loyalty, competitiveness and Confucianism, ethnic marketing, and East Asia (China and Korea). Associate Professor Baumann has roughly 80 publications in international journals and conference proceedings with roughly 800 citations.

His Conversation piece on "Six ways Australia’s education system is failing our kids" has in excess of 110,000 views, and his newest article on "School discipline, school uniforms and academic performance" is one of the most downloaded in the journal. Chris has been awarded several times for his research and teaching, including from the Australian government for his enthusiastic approach to education.

What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

Oct 30, 2024 09:53 am UTC| Insights & Views Entertainment

Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a favourite mug, a special keyring or a novelty plate? You might not know it, but you are...

The BHP rebrand might be a success even if it doesn't drive sales

May 19, 2017 05:20 am UTC| Insights & Views Business

Mining giant BHP Billiton has finally launched its rebrand - dropping Billiton, removing the four-blobs from its logo; leaving only an upper-case BHP behind. Research shows that rebrands rarely improve...

Economy

Citigroup AI Tools Transform Workflows for 140,000 Employees Across Eight Countries

Citigroup has launched AI tools for 140,000 employees in eight countries, aiming to streamline operations and foster efficiency. The rollout includes Citi Assist and Citi Stylus, which are designed to simplify complex...

Air Canada Unveils New Carry-On Fee Policy Amid Backlash from Ottawa Over Added Passenger Costs

Air Canada will impose carry-on bag fees for basic fare passengers starting Jan. 3, citing rising operational costs. Ottawa criticized the policy, saying it burdens Canadian travelers already grappling with increased...

Powell Signals Fed’s Rate Cut Path May Slow, Citing Economic Strength and Uncertainty

Federal Reserve Chair Jerome Powell on Wednesday emphasized economic strength as a factor in potentially slowing the pace of interest rate cuts, urging flexibility in the Feds strategy ahead of the December...

Gold Surges as South Korea Martial Law Uproar and Israel-Lebanon Strikes Shake Markets; Powell’s Address Looms

Gold prices climbed on Wednesday as South Koreas martial law crisis and Israel-Lebanon tensions boosted safe-haven demand. Spot gold edged up 0.1% to $2,646.53 per ounce, with traders eyeing Federal Reserve Chair Jerome...

Asia Stocks Reel from South Korea’s Martial Law Reversal and Political Turmoil

Asian stocks tumbled Wednesday, led by South Koreas KOSPI falling over 2%, as President Yoon Suk-Yeols abrupt martial law and its reversal deepened political unrest, unnerving investors across the region. Asian Stocks...

Politics

Trump's Shocking Plan: 'Deploy Military to Shoot Americans!' CNN Panelist's Alarming Claim Sparks Outrage!

A recent CNN panel discussion ignited controversy when Democratic strategist Julie Roginsky suggested that former President Donald Trump might deploy the military to use lethal force against American citizens opposing his...

Taxpayers Outraged: 'Illegal Immigration Drains $150.7 Billion Annually!' Shocking Report Reveals Massive Financial Burden

In 2023, U.S. taxpayers faced a staggering $150.7 billion burden due to illegal immigration, according to a report by the Federation for American Immigration Reform (FAIR). This figure represents a significant increase...

Trump's Controversial Move: 'Navarro's Return After Prison Stint Raises Eyebrows!' Critics Question Judgment

President-elect Donald Trump has announced the appointment of Peter Navarro as Senior Counselor for Trade and Manufacturing, marking Navarros return to the administration following a recent prison sentence. Navarros...

Justice Jackson's Shocking Comparison: 'Bans on Gender-Affirming Care Mirror Interracial Marriage Prohibitions!' Sparks Outrage

During recent Supreme Court deliberations on Tennessees prohibition of gender-affirming medical treatments for minors, Justice Ketanji Brown Jackson drew a provocative parallel between such bans and historical prohibitions...

Trump's DEA Nominee Withdraws Amid Controversy: 'Misconduct Claims Are Baseless!'

President-elect Donald Trumps nomination of Hillsborough County Sheriff Chad Chronister to lead the Drug Enforcement Administration (DEA) has been withdrawn amid controversy. Chronisters actions during the COVID-19...

Science

How is Donald Trump prioritizing funding for cancer research in 2025?

President-elect Donald Trump has announced a major initiative to prioritize funding for cancer research in 2025, pledging billions in federal support to combat one of the worlds leading causes of death. The plan includes...

How will Donald Trump address renewable energy research funding in 2025?

President-elect Donald Trump has revealed plans to reshape the U.S. renewable energy landscape in 2025, sparking debates about the administrations commitment to combating climate change. While Trumps previous term focused...

RNA editing is the next frontier in gene therapy – here’s what you need to know

The United States Food and Drug Administration has just approved the first-ever clinical trial that uses CRISPR-Cas13 RNA editing. Its aim is to treat an eye disease called wet age-related macular degeneration that causes...

From using plant rinds to high-tech materials, bike helmets have improved significantly over the past 2 centuries

Imagine its the mid-1800s, and youre riding your high-wheeled, penny-farthing bicycle down a dusty road. Sure, it may have some bumps, but if you lose your balance, youre landing on a relatively soft dirt road. But as the...

Why does everything look flat even though the Earth is round?

Ever since the ancient Greeks first made observations of the circular Moon and the skies, scientists have known that the Earth is a sphere. Weve all seen beautiful images of the Earth from space, some photographed by...

Technology

ChatGPT Ads Could Be OpenAI’s Next Move, but Sam Altman Fears Erosion of User Trust

Facing financial strain, OpenAI is evaluating an ad model for ChatGPT. Sam Altman, however, has voiced concerns, cautioning that such a move could damage user trust and conflict with the companys ethical goals. OpenAIs...

Samsung AR Glasses May Finally Debut at Unpacked 2025 With the Galaxy S25 in Tow

Samsungs AR glasses, delayed for years, might finally debut at Unpacked 2025, launching alongside the Galaxy S25. The collaboration with Google and Qualcomm suggests a bold step forward in mixed-reality...

Samsung and SK Hynix Lead the Charge on LPDDR6-PIM Memory to Smash AI Bottlenecks

Samsung and SK Hynix, giants in the DRAM industry, have partnered to standardize LPDDR6-PIM memory. This groundbreaking effort targets AI bottlenecks and power challenges, paving the way for revolutionary performance gains...

Kia’s EV4 Breaks Cover for 2025: Entry-Level Electric Sedan to Shake Up the Affordable EV Market

Kias EV4 is officially on its way for 2025, promising to disrupt the entry-level EV market with bold design, cutting-edge technology, and starting prices around $30,000. Positioned as part of Kias push for EVs for all, the...

Tesla Scores Big as Longtime Critic Turns Bullish, Boosting Price Target from $85 to $380

Teslas stock received a major boost as Roth MKMs Craig Irwin upgraded his rating from Neutral to Buy, raising the price target to $380. Irwin, a longtime Tesla skeptic, now sees Trump-backed policies and a growing...