Senior Lecturer Marketing & Strategy, Royal Holloway
I am a mid-career industry practitioner who transitioned into a teaching focussed academic pathway after 16 years in international sales and marketing at British Airways. I teach marketing, entrepreneurship and management at Royal Holloway, University of London where I was the MBA Director 2009-2016.
My scholarship is overtly opportunistic, putting a strong focus on the student experience I have sought to ‘just say yes’ to nearly every opening that has presented itself to me for embedding real world engagement into the heart of my pedagogy. I have then looked for ways to codify and disseminate the rich learning garnered from consultancies, field visits and engaging with industry experts in a range of teaching focussed outputs, most notably as peer reviewed case studies and business journalism but also through videos, blog posts, pedagogic publications, external examining, conference presentations and other learning materials. The result of this multi-facetted and perhaps eclectic portfolio is enhanced discipline currency and a profound and diverse range of experience that energises my teaching and learning practise as a rounded management practitioner.
I have published peer reviewed articles on marketing in the transport, leisure and travel industries, as well as new online disruptor brands.
May 29, 2020 13:56 pm UTC| Business
Car dealerships are among the next establishments to reopen in England from June 1. Its welcome news to an industry that suffered an enormous drop in sales following the nationwide lockdown that started on March 30. New...