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Wendy's announced the arrival of two new items that customers can enjoy for breakfast, snack, and even dinner. The burger joint unveiled its new Hot Honey Duo craft sandwiches called the Hot Honey Chicken Biscuit Breakfast Sandwich and the Hot Honey Chicken Sandwich.
The new honey duo is Wendy's latest addition to its line of chickens sandwiches, and they can be an added bet for the ongoing chicken sandwich war among the fast-food chains too. It was reported that the Hot Honey Chicken Biscuit Breakfast Sandwich will be sold for $3.19, while the Hot Honey Chicken Sandwich will retail for $5.99 a la carte.
Wendy's is launching the honey duo on Feb. 8, and it will be available in most store outlets across the United States. The new sandwiches have been described to offer a "sweet taste of honey with a fiery habanero kick."
Yahoo Finance noted that while Honey Chicken Biscuit will only be offered at breakfast, the Honey Chicken Sandwich will be in stores all day long. The duo is set to be launched as part of Wendy's "Made to Crave" food lineup that was first formed in 2019.
Wendy's already has a long line of chicken sandwich varieties but it is not stopping there and rather, the brand continues to look for ways to upgrade its sandwich line, especially its spicy chicken sandwich called the Spicy Jalapeño Popper Sandwich. In any case, Wendy's is competing with McDonald's, Popeyes, Burger King, and KFC for its chicken sandwich menu.
"Others may do chicken sandwiches, but at Wendy's, we actually craft chicken sandwiches with flavor," The Wendy's Company chief marketing officer, Carl Loredo, said in a press release. "As the Queen of Spice, we're constantly looking for new ways to upgrade our already famous spicy chicken sandwich, and our talented culinary team knew we could bring the Hot Honey trend to the table in a way no one else could.
He added, "The Hot Honey Duo brings the heat, and the sweet, to give our fans mouthwatering, all-day chicken sandwiches that are anything but McBland."
