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Burger King launches Fans King, first fan-created burger
Burger King Mexico launched a new kind of burger sandwich that fans will surely love. The burger joint is known to introduce innovative flavors and experiences to its customers, and this time it has based its new food item on the restaurant’s fans’ idea.
Lideres Mexicanos reported that for the first time in its history, the fast-food brand had added a food item to its menu that is totally created by fans, and Burger King Mexico is the first in the regional units to have the ‘Fans King’ burger.
Burger King Mexico made the Fans King burger sandwich by holding a survey on social media. The chain asked its followers to share the ingredients that should be in their burgers. The question is the survey is to list the ingredients that should not be missing in the sandwich, and BK gathered the results.
It was said that Burger King Mexico held the poll in an effort to provide customers with what they wanted. The fast-food chain wants to make its customers and guests happy; thus, it wants to know how it can achieve this goal by providing the exact food that diners prefer.
The result of the survey created a list that includes brioche bread, caramelized onions, crispy bacon, jalapeños, two juicy beef patties, yellow cheese, and cheese sauce. The company immediately adapted these ingredients voted by customers, and the new Fans King burger was born at Burger King Mexico.
“This idea was born because at Burger King, we care about the opinion, tastes, and preferences of each and every one of our guests,” Burger King Mexico’s managing director, Brian Kleiman, said in a statement. “We are convinced that the new Fans King is the perfect tribute to them, and we can tell fans that we have listened to them and this year we will continue to surprise them with new products created for all members of the family to enjoy.”
Finally, as per El Punto Sobre, Burger King Mexico launched the Fans King on Feb. 1, and it is now available in all of the store outlets across the country. Customers can order the new burger through the restaurant’s local app or Rappi. It can also be picked-up in stores or get them for dine-in.