
Mizuno equips sneakers for the trail with sole made of Michelin tires
Aug 16, 2022 21:28 pm UTC| Sports Life Economy
Mizuno has reimagined its Wave Mujin TL sneakers with an outdoor edge, elevating performance with Gore-Tex and an outsole constructed with rubber provided by tire manufacturer Michelin. The Japanese brands Wave Mujin...

French Football Federation signs Konami as official football video game partner.
Aug 13, 2022 23:45 pm UTC| Sports Life Economy Business
The French Football Federation (FFF) has signed a multi-year deal in making Konami its official football video game partner. The partnership incorporates commercial, imagery, and activation rights in licensing a number...

Reebok restocking classic 'Blue Toe' Allen Iverson shoes
Aug 13, 2022 23:45 pm UTC| Sports Economy Business
Reebok continues to pump out NBA legend Allen Iversons old hoop shoes with the Reebok Question Mid Blue Toe being released online and at select retailers on August 19, 2022, for $160. The Reebok Question, Iversons first...

LIV Golf players lose antitrust suit against PGA Tour
Aug 12, 2022 23:06 pm UTC| Sports Law Economy Business
LIV Golf players Talor Gooch, Hudson Swafford, and Matt Jones have lost their antitrust suit against the PGA Tour for preventing them from competing in the FedEx Cup Playoffs. According to US federal judge Beth Labson...

LaLiga Tech to help Liga Portugal develop digital strategy
Aug 11, 2022 23:50 pm UTC| Sports Technology Economy Business
LaLiga Tech will help Liga Portugal develop its digital strategy and protect its intellectual property online as part of a wide-ranging partnership. Liga Portugal, which oversees the top two soccer divisions in the...

Adidas releases Trae Young's McDonald's inspired shoes
Aug 09, 2022 23:32 pm UTC| Sports Economy Business
Adidas released its Trae Young 1 McDonalds colorway on its website and other select retailers, where fans can purchase for $140. Last month, Young tweeted a picture of himself lacing up a pair of the Adidas Trae Young...

New Balance taps Japanese fashion director Akio Hasegawa for debut of its 1906R
Aug 09, 2022 23:32 pm UTC| Life Sports Economy Business
New Balance has teamed up with renowned Japanese stylist and fashion director Akio Hasegawa to better commemorate the release of the 1906R. Hasegawa has created a series of visuals based on the theme of Past and...