Adidas to launch personality-based AI generated avatars for metaverse
Apr 06, 2022 23:39 pm UTC| Sports Digital Currency Investing
Adidas has partnered with the cross-app avatar platform Ready Player Me to launch personality-based avatars where the characters are generated using artificial intelligence (AI). Digital characters travel the metaverse...
English soccer star Jack Grealish close to 7-figure Gucci endorsement deal
Apr 06, 2022 17:26 pm UTC| Sports Economy Business
English soccer star Jack Grealish is reportedly close to signing a deal with Italian fashion house Gucci worth seven figures, naming him an official brand ambassador. Since Gucci typically favors contracts with actors...
Nike roasted over ‘dumb’ marketing gimmick
Apr 04, 2022 20:55 pm UTC| Sports Economy Business
Nike published a couple of tweets as part of a marketing campaign for retiring basketball coach Mike Krzyzewski that left social media users confused. The first was a tweet by Nike Basketballs verified account that says...
Minnesota Vikings and Fanatics agree on 10-year omnichannel merchandise and retail partnership
Apr 01, 2022 00:00 am UTC| Sports Economy
The Minnesota Vikings of the NFL have inked a ten-year deal with Fanatics that would make the latter its omnichannel partner as well as the operator of its e-commerce, mobile and physical retail operations. With the...
Boston Red Sox taps Aspiration in helping neutralize Fenway Park greenhouse gas emissions at
Apr 01, 2022 00:00 am UTC| Sports Economy Business Nature
The Boston Red Sox has designated environmental firm Aspiration as the official sustainability provider to neutralize the greenhouse gas emissions of fans attending games. The partnership, brokered by Creative Artists...
WhistlePig's launches whiskey aged using David Ortiz's toasted baseball bats
Apr 01, 2022 00:00 am UTC| Life Sports
WhistlePig is launching a 100 percent rye whiskey in collaboration with Hall of Fame inductee David Ortiz using wood from his signature bats. Dubbed the WhistlePig PiggyBack Legends Series: Big Papi Barrel, the product...
China’s CCTV airs NBA game for first time in 18 months
Mar 31, 2022 23:59 pm UTC| Sports Business Economy
State-owned China Central Television (CCTV) has finally shown a National Basketball Association (NBA) game after 18 months, signaling the latest de-escalation of tensions between the parties. CCTV, which has exclusive...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget
Biden administration tells employers to stop shackling workers with ‘noncompete agreements’
IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects