
Nike tops World Cup outfitting battle with 13 sponsored teams
Nov 17, 2022 23:11 pm UTC| Sports Economy Business
Nike will outfit 13 of 32 participating countries at the FIFA World Cup that kicks off in Qatar this weekend, the most by any sportswear sponsor at this years tournament, outperforming Adidas AG. This is only the third...

Warner Bros Discovery doesn’t need the NBA, CEO claims
Nov 17, 2022 22:55 pm UTC| Sports Economy Business
Warner Bros Discovery (WBD) doesnt necessarily need the rights to the National Basketball Association (NBA) as it contends with rising content costs and a sluggish advertising market, according to the media giants CEO...

NBA’s equity portfolio now covers almost 20 firms, valued nearly $1 billion
Nov 16, 2022 23:31 pm UTC| Sports Economy Business
The NBAs equity portfolio is now approaching nearly 20 companies, with a total value of nearly $1 billion, with roughly half of those deals coming over the last year. According to David Haber, the NBAs chief financial...

Nike releases ‘Football Verse’ World Cup ad featuring Mbappe, Ronaldo
Nov 16, 2022 23:31 pm UTC| Sports Economy Business
Nike released its latest World Cup ad ahead of the 2022 tournament pitting past icons like Ronaldinho against current stars like Kylian Mbappé. The ad shows scientists working on a machine to bring players from...

Kyle Kuzma And PUMA Unveil “Childhood Dreams” Collection
Nov 15, 2022 22:42 pm UTC| Sports Life Economy Business
Puma unveiled a collaborative collection with Kyle Kuzmas Childhood Dreams lifestyle brand, which draws inspiration from the Washington Wizards forwards youth and the 90s basketball nostalgia he experienced while growing...

PUMA and Foot Locker expand partnership to reach next-generation customers
Nov 15, 2022 22:42 pm UTC| Sports Economy Business Life
PUMA and Foot Locker, Inc. have expanded their partnership with a focus on basketball and the creation of products that meet the demands of the growing next-generation market. The product collaborations targeting Gen Z...

Italian club AS Roma replaces New Balance with Adidas as kit sponsor
Nov 14, 2022 23:11 pm UTC| Sports Economy Business
Adidas will begin sponsoring AS Roma starting in the 23/24 season, replacing New Balance as the Italian clubs new kit manufacturer. The german sportswear giant has already sent out info for retailers for the 2023-2024...