
Adidas immerses Beijing shoppers with interactive 'phygital' installations
Dec 20, 2022 10:44 am UTC| Life Economy Business Sports Technology
YSPs design team created multi-sensory phygital installations at Adidas Sanlitun global flagship store in Beijing, China for an entertaining yet inclusive experience and a new identity. The design is a result of YSPs...

Puma, New Balance, Adidas reportedly eyeing Kyrie Irving for sneaker deal
Dec 19, 2022 23:59 pm UTC| Sports Economy Business
Puma, New Balance, and Adidas have reportedly contacted seven-time NBA All-Star Kyrie Irving to offer him a deal. Irving is without a sneaker deal after Nike cut ties in November. The Brooklyn Nets guard and his...
World Cup 2022: who won the prize for 'soft power'?
Dec 19, 2022 16:25 pm UTC| Sports
After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa mens World Cup in Qatar. And as Lionel Messi and his teammates celebrate victory over France, another competition has also...

Looking back on the 2022 FIFA World Cup: A tournament of surprises and controversy
Dec 19, 2022 10:55 am UTC| Sports
After a month of football, the 2022 FIFA Mens World Cup in Qatar has concluded with Argentinas 4-2 victory over France on penalties. Record numbers of fans were expected to watch the nail-biting final match at the Lusail...

F1 team Red Bull to end Tezos sponsorship deal
Dec 19, 2022 09:58 am UTC| Sports Economy Business Technology
Formula One team Red Bull Racing will terminate a multi-year sponsorship deal with blockchain collectibles platform Tezos. Red Bull tapped Tezos services in May 2021 to help create bespoke NFTs available on its...

Manchester United launches Tezos-powered NFT
Dec 17, 2022 07:39 am UTC| Sports Digital Currency Economy Business
Manchester United has introduced its first proof-of-stake blockchain Tezos-powered NFT in the form of a key that grants access to exclusive features. Fans of Manchester United, one of the worlds biggest soccer clubs,...

Golden State Warriors valued at $7.56 billion to top NBA franchises
Dec 15, 2022 23:59 pm UTC| Sports Economy Business
The defending NBA champion Golden State Warriors were valued at $7.56 billion by a sports business publication to edge the New York Knicks as the NBAs most valuable franchise. The valuation puts the Warriors just behind...
Fed Chair Warsh to Speak at Pivotal Jackson Hole Symposium Amidst Economic Headwinds