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Formula E has signed a multi-year extension to retain Julius Baer as a partner until 2026 and expand its role by becoming the title sponsor of the São Paulo round on March 25.
Julius Baer was one of the all-electric racing series’ founding partners upon its inception in 2014.
The Brazilian city, along with Hyderabad and Cape Town, is a new host venue on the Formula E season nine calendar.
According to Julius Baer CEO Philipp Rickenbacher, they remain enthusiastic about the success of their engagement with the all-electric series and are united with Formula E by a pioneering spirit and an interest in the innovations and megatrends that are shaping their future.
Jamie Reigle, chief executive of Formula E, added that both groups are collaborating on a global scale across their races to fulfill that mission.
