MLS taps IMG Arena to provide services boosting digital and betting capabilities
Jul 09, 2022 23:53 pm UTC| Sports Economy Business
Major League Soccer (MLS) has appointed IMG Arena to provide its betting and media partners with official data feeds, content offerings, and fan analytics and marketing tools as part of a multi-year agreement. It is a...
Sacramento Kings strike multi-year betting partnership with Red Hawk Casino
Jul 07, 2022 23:33 pm UTC| Sports Economy Business Life
The NBAs Sacramento Kings have inked a new, multi-year betting partnership designating Red Hawk as the teams official casino partner in California from the start of the 2022/23 season. The new agreement covers a host of...
Social Capital founder sells minority ownership stake in Golden State Warriors
Jul 07, 2022 23:30 pm UTC| Sports Economy Business
Social Capital founder Chamath Palihapitiya has confirmed that he has sold his remaining two percent ownership stake in NBA champions Golden State Warriors. Palihapitiya acquired a ten percent share in the Warriors in...
Manchester United taps DXC Technology as sleeve sponsor, digital transformation partner
Jul 07, 2022 23:25 pm UTC| Sports Economy Business
Manchester United have named US IT services firm DXC Technology as their new shirt sleeve sponsor for its mens, womens, and youth teams, replacing household manufacturing company Kohler. DXC will also be the football...
NFTs to help push sports memorabilia market to $227 billion by 2032
Jul 07, 2022 23:22 pm UTC| Sports Technology Economy Business
The sports memorabilia market is set to hit US$227.2 billion by 2032, with US$92 billion comprising of non-fungible token (NFT) sports collectibles, according to market research and consultancy firm Market Decipher....
Nike to release Kyrie Irving's shoes amid partnership uncertainty
Jul 06, 2022 23:37 pm UTC| Sports Economy Business
Nike is releasing two different colorways of the Nike Kyrie Infinity and the Nike Kyrie Low 5 on July 7 and July 8, amid reports that it will let its partnership with Kyrie Irving lapse next season. The eighth design in...
Premier League to phase out betting sponsors deals with clubs
Jul 06, 2022 23:18 pm UTC| Sports Economy Business
The Premier League has asked its clubs to phase out shirt sponsorships deals with gambling brands within three years to avert the threat of a UK government-enforced ban. The clubs were asked for quick responses, with...
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