Adidas won't renew NHL uniform and apparel deal after 2023-24 season
Jul 29, 2022 23:50 pm UTC| Sports Economy Business
Adidas will not renew its deal as the NHLs official supplier of uniforms and apparel when their seven-year agreement expires after the 2023-24 season. With two years remaining on its seven-year deal, the NHL has started...
UCLA, Under Armour end lawsuits over lucrative sportswear deal
Jul 29, 2022 23:44 pm UTC| Law Sports Economy Business
UCLA and Under Armour Inc. have dropped lawsuits against each other brought about by a reneged $280 million sports apparel deal in 2020. A lawyer for the UC Regents, acting on behalf of UCLA, had asked Santa Monica...
Manchester City uses ‘connected scarf’ to track fans' emotions during matches
Jul 28, 2022 23:09 pm UTC| Sports Technology Business
Manchester City is tracking the emotions, physiology, and movement of supporters during a match by using a connected scarf which has an EmotiBit bio sensor discreetly located on the neck The process gives the Premier...
Boston Red Sox inks $170 million jersey patch deal with MassMutual
Jul 27, 2022 20:18 pm UTC| Sports Economy Business
The Boston Red Sox has agreed to a ten-year jersey patch sponsorship deal with insurance company MassMutual worth $170 million, which could reportedly be as much as US$20 million per season when factoring in performance...
Rising tennis star Gauff's New Balance Coco CG1 goes on sale Aug. 29
Jul 27, 2022 00:00 am UTC| Sports Economy Business Life
New Balance has unveiled rising tennis star Coco Gauffs debut signature sneaker, the New Balance Coco CG1, a mid-top sneaker with a 90s inspired design and elevated performance technology. Gauff made sure the sneakers...
Puma to launch LaMelo Ball's MB.01 'Be You' on July 29
Jul 26, 2022 23:54 pm UTC| Sports Economy Business
Puma has unveiled images of LaMelo Balls next signature MB.01s colorway dubbed Be You, set to be launched on 29 July 2022 at 10 am EST. The concept is similar to Nikes What The series, which explores different sneaker...
Puma unveils AC Milan's 022/23 Away kit
Jul 24, 2022 23:04 pm UTC| Sports Economy Business Life
Global sports company PUMA has launched AC Milans 2022/23 Away kit, inspired by the teams seven Champions League titles. The new Away kit will be worn by the mens, womens, and youth .teams The all-white Away kit...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
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