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The National Football League (NFL) has invested in Nobull, after designating the sportswear brand as the presenting sponsor and apparel supplier for the NFL scouting combine.
No figure has been reported.
The NFL directly backed the training apparel and footwear brand via the NFL’s 32 Equity investment fund.
According to Todd Meleney, chief marketing officer of Nobull, ‘2022 was a landmark year for them, and their official NFL partnership announcement with the NFL in August marked a major step in their journey as a brand.
The NFL owners also committed to contributing a further $160 million, or $5 million per team, to 32 Equity, bringing the investment in the fund over $250 million.
