
New Balance Named Official Apparel and Footwear Provider of the Australian Open and United Cup
Nov 29, 2023 07:39 am UTC| Business Sports
Tennis Australia has tapped New Balance as the Official Performance Apparel and Footwear provider for the Australian Open and United Cup. This collaboration brings exciting possibilities for the two prestigious tennis...

Gold Coast Suns Extends Partnership with New Balance for Another 4 Years
Nov 27, 2023 10:22 am UTC| Business Sports
The Gold Coast Suns announced their four-year contract extension with New Balance Belgravia Sports, their official on-field apparel partner. This partnership, which began in 2020, will now continue for seven years. In...

Atletico Madrid Sues Whalefin for €20 Million Over Breach of Shirt Sponsorship Deal
Nov 24, 2023 01:59 am UTC| Business Sports Law
Atletico Madrid, the Spanish football club, has announced its decision to file a lawsuit against Whalefin, a multinational corporation, seeking 20 million in damages. The legal action comes in response to the abrupt...

Hummel and Danish Football Union Extend Partnership in Centennial Celebration
Nov 24, 2023 01:20 am UTC| Business Sports
Sportswear manufacturer Hummel celebrated its centenary year by announcing a partnership extension with the Danish Football Union (DBU). The Denmark-based company, known for its innovative and stylish designs, will...

AFC Partners with Visa for 2023 Asian Cup, Elevating Tournament with Fintech
Nov 23, 2023 04:25 am UTC| Business Sports
The Asian Football Confederation (AFC) has signed a significant sponsorship agreement with Visa for the upcoming 2023 Asian Cup. This collaboration aims to enhance the tournament experience for both fans and participants...

Puma Appoints Ryokusai Inoue as General Manager for Japan's Market Expansion
Nov 23, 2023 03:57 am UTC| Business Sports
Puma has announced the appointment of Ryokusai Inoue as the new General Manager for the Japanese market. Inoues extensive experience in the industry and proven leadership skills make him a valuable addition to Pumas...

FIFA and Qatar Airways Extend Partnership, Boosting Global Football Access
Nov 23, 2023 03:36 am UTC| Business Sports
FIFA and Qatar Airways have renewed their sponsorship agreement, reinforcing their collaboration in promoting sports excellence to a global audience. The new long-term partnership will bring significant benefits to both...