Mizuno launches first line of NFTs featuring judo, running, and soccer
Feb 28, 2023 23:55 pm UTC| Sports Economy Business Digital Currency
Mizuno has launched its first line of NFTs with three sets of tokens, one for each of the sports it specializes in: judo, running, and soccer. The launch makes the Japanese sports brand the latest sportswear titan to...
New York Knicks targeting $30 million per year for new jersey patch deal
Feb 27, 2023 23:41 pm UTC| Economy Business Sports
The NBAs New York Knicks are targeting a jersey patch partnership deal worth US$30 million per year to replace the Squarespace deal, which expired following the 2021/22 season., Squarespace paid between US$15 million...
Adidas pays tribute to Lionel Messi with kit dubbed ‘L10NEL M35SI’
Feb 26, 2023 23:33 pm UTC| Sports Life Economy Business
Adidas has launched a new collection pack dedicated to Lionel Messi titled L10NEL M35SI, inspired by the Argentinian footballers boots. which are a part of his unparalleled playing style. The collection of footwear and...
Court denies Dapper Labs' motion to dismiss lawsuit alleging NBA Top Shot NFTs are securities
Feb 24, 2023 23:41 pm UTC| Law Sports Technology Economy Business
A New York district court has denied Dapper Labs motion to dismiss a class action suit alleging that its NFTs of video highlights, including NBA Top Shot, are unregistered securities rather than fan products. United...
Puma, rapper Cordae collaborate on footwear, apparel sold at Foot Locker
Feb 24, 2023 23:36 pm UTC| Life Economy Business Sports
Puma and two-time Grammy-nominated artist Cordae are launching an eight-piece apparel and footwear collection in their first collaboration, which celebrates the rappers new brand and record label, Hi-Level. The...
Nike battling $95 billion annual retail theft in stores, warehouses, even trains
Feb 23, 2023 23:31 pm UTC| Economy Business Law Sports
Nike is dealing with an estimated $95 billion in annual retail theft by ratcheting up efforts with local governments to address the problem. Last fall, Nike closed a celebrated outlet store in Portland, Oregon, because...
ASICS America signs 100m sprint world champ Fred Kerley to multi-year deal
Feb 21, 2023 18:59 pm UTC| Economy Business Sports
ASICS America has signed world 100-meter sprint champion Fred Kerley has signed a deal believed to be a multi-year contract. The athletic footwear and apparel company took to its social media pages to share the news,...
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