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Apple does not seem to be expecting the demand for iPhone 14 Plus to get better in the near future. The tech giant reportedly has almost zero panels ordered for next month.
iPhone 14 Plus replaced the “mini” form factor that Apple included in the 2020 and 2021 iPhone generations, which was reportedly not as in demand as the company hoped. And the same trend appears to be happening for the 6.7-inch regular iPhone model this year.
The report comes from noted display analyst Ross Young, who said on his subscribers-only Twitter page that Apple is expected to have “close to zero” panel shipments in December. This is the latest indication that the iPhone 14 Plus is not doing so well in terms of sales since the series was announced in September.
Young added, however, that the iPhone 14 series continues to perform better than its predecessor, as Apple’s panel orders are expected to be 10% higher than the iPhone 13 series last year. This means the iPhone 14 Pro and iPhone 14 Pro Max continue to drive the overall demand for the latest iPhone series despite the lag in global smartphone shipments.
The analyst also noted that the average selling price (ASP) for Apple’s 2022 smartphones has increased by 10%. But, again, it is largely due to the iPhone 14 Pro and iPhone 14 Pro Max that account for 64% share of the total shipments, compared to the iPhone 13 Pro/Pro Max’s 51% share last year.
Apple having nearly zero panel orders for iPhone 14 Plus in December is hardly surprising. This follows a report from October that claimed the company asked suppliers to “immediately halt” parts production for the iPhone 14 Plus.
It is an entirely different story for the iPhone 14 Pro and iPhone 14 Pro Max, though. Apple issued a rare statement informing consumers of longer wait times for the said phone models, especially following the COVID-19 lockdowns in Zhengzhou, China. Currently, the earliest delivery time in some US addresses for orders made through Apple.com is at five weeks or a few days before the end of December.
Photo by Victor Serban on Unsplash
