Assistant Professor of Consumer Research, Delft University of Technology
Lise Magnier is Assistant Professor of Consumer Research at TU Delft (The Netherlands), Faculty of Design Engineering (Product Innovation Management). She holds a PhD in Consumer Behaviour from the University of Lille (France). Lise’s research interests lie in the fields of consumer behaviour, sustainability and packaging.
Representations of women and brand positioning at Christian Dior
Oct 24, 2017 13:00 pm UTC| Insights & Views Business
This year marks the 70th anniversary of Christian Diors first fragrance for women. It thus seems a suitable moment to examine the representations of women conveyed by Dior perfumes. We performed a semiotic analysis of the...
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