Professor of Business Analytics, Boston University
I am a Professor of Business Analytics at the Questrom School of Business, Boston University, where I also serve as the Faculty Director of the Business Analytics program.
I have a deep interest in business analytics problems. I do applied research centered around Artificial Intelligence, Digital Economy, Digital Marketing, Influencer Marketing, Financial Inclusion, Advertising, Pricing, Promotions, and Reward Programs. Most of my research is regularly featured in mass media.
I have substantial professional experience in management consultancy. I have advised many multinationals and start-ups with varying degrees of involvement. I have been helping organizations create digital capabilities for generating, collecting, and integrating various forms of data, turning such data into managerial insight, and insight into action to identify opportunities or solve problems for businesses regardless of their domain.
Starbucks fans are steamed: The psychology behind why changes to a rewards program are stirring up anger, even though many will get grande benefits
Jan 26, 2023 11:59 am UTC| Business
Starbucks, the coffee chain giant, is modifying its rewards program, and the news is full of stories of outraged consumers. The main focus of their ire is that, starting Feb. 13, 2023, it will cost twice as many of the...
When's the best time to use frequent flyer miles to book flights?
Nov 23, 2022 05:13 am UTC| Economy
Traveling during major holidays like Thanksgiving can be expensive, since so many people want to see their friends and families, wherever they might be. Its especially hard this year with inflation soaring at the...
Tata Power Renewable Energy to Build India's Massive 966-MW Hybrid Green Energy Project for Tata Steel's Net-Zero Ambition
Starbucks Debuts 'Picco' 6oz Beverage and Indian-Inspired Menu to Woo Smaller Towns in India
PepsiCo Unveils Pepsi Zero Mint, Yakisoba's Perfect Companion in Japan
PepsiCo Launches Eco-Friendly, High-Tech Facility in Poland; Aims for Zero Net Emissions by 2035
Amazon Pay Expands With Buy Now, Pay Later Feature via Affirm Partnership in US
Russia-Ukraine War: NATO to Narrow Divisions Over Ukraine's Membership Bid in Oslo Meeting
EU Parliament to Question Hungary's Ability to Hold EU Presidency Over Record on Rule of Law
Iran: IAEA Resolves Nuclear Issues Related to Sites With Uranium Particles
UK: Ministers Given More Time to Turn in Messages From Boris Johnson to Public COVID Inquiry
Drilling down on treatment-resistant fungi with molecular machines
Astronomers detected two major targets with a single telescope – a mysterious signal and its source galaxy
Biodegradable plastic in clothing doesn't break down nearly as quickly as hoped – new research
Gravitational wave detector LIGO is back online after 3 years of upgrades – how the world's most sensitive yardstick reveals secrets of the universe
KakaoTalk’s ‘Silent Exit’ Option Activated in Chat Rooms by 2 Million Korean Users
Samsung to Power Hyundai's Next-Gen Infotainment Systems With Exynos Auto V920 Chips
TSMC Eyes Japanese Subsidy for Second Chip Plant Amid Growing Demand
SK Signet Targets 30% Global Share with Ultra-Fast EV Chargers, Challenging Tesla's Dominance
Samsung Unveils Windows-Powered Smart Kiosk in South Korea: Revolutionizing Retail and Dining Experiences
The Supreme Court just shriveled federal protection for wetlands, leaving many of these valuable ecosystems at risk
South Korean Giant Genesis BBQ Makes Sizzling Debut in Michigan; Among Top 3 Fastest-Growing Korean Franchises in US
Irish Government Commits €600M to Cull 200,000 Cows, Aiming for 25% Reduction in Agricultural Emissions by 2030
Puma's Ambitious Sustainability Progress: 70% Products Made From 'Better Materials' in 2022, Aims for 90% by 2025
European soccer is having another reckoning over racism – is it time to accept the problem goes beyond bad fans?