Senior Lecturer in Marketing, Nottingham Trent University
Dr. Linda Lee researches services marketing topics, with recent research examining deepfakes using artificial intelligence, the use of artificial intelligence for content analysis in marketing research, and fake news and company slogans. Her research has been published or accepted by journals such as Business Horizons and European Journal of Marketing. Prior to her academic career, she spent over 20 years as a marketing leader and management consultant.
A visitor to The Dalí Museum in St Petersburg, Florida presses a doorbell beside a dark life-sized screen. A darkened figure wearing a dapper suit and sporting a pencil moustache slowly leaves his easel and comes...