Sonya Dakar to Launch Exclusive Skincare Line at EVINE Live

MINNEAPOLIS, April 14, 2016 -- EVINE Live (NASDAQ:EVLV), a shopping destination and curator of video content across all screens big and small (evine.com), today announced that it will premiere Sonya Dakar Beauty Bootcamp, an exclusive collection of anti-aging products from one of Beverly Hill’s best-known skincare experts. Launching May 6 and 7 on TV, online and mobile, the Sonya Dakar Beauty Bootcamp collection will join EVINE Live’s other exclusive brands within its ever-expanding product assortment.

EVINE Live to launch Sonya Dakar May 6 & 7

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/66fb13f6-3dc5-4b31-a4aa-a031bdbc45c5

“We’re thrilled to welcome Sonya Dakar to the EVINE Live family and can’t wait to share her more than three decades of skincare experience with our viewers,” said Bob Rosenblatt, Chairman and interim CEO at EVINE Live. “Sonya has worked with some of the biggest names in Hollywood, including A-list actors and actresses, top models and award-winning musicians, and now for the first time, she’s accessible to every woman in America. That’s an experience that only EVINE Live can deliver and the reason why this premiere is so special.”

Since 1971, Sonya Dakar has been a leader in the skincare industry, offering her cutting-edge skincare treatments to entertainment’s elite. Starting her business out of her home, word quickly spread throughout Hollywood that if you wanted great skin, you had to see Sonya. Her popularity quickly grew, and what started as a Hollywood secret soon flourished into an award-winning brand. Today, Sonya works with clients at her luxurious five story skin clinic located in the heart of Beverly Hills. Her daughter, Mimi, who has learned the family business and now serves as Creative Director of the Sonya Dakar empire, will join her mother on EVINE Live.

“When clients walk into my clinic, it’s my goal to provide them a one-on-one treatment and a luxurious, unforgettable experience. The Beauty Bootcamp collection allows me to do just that, but in a way that’s affordable for all women,” said Sonya Dakar. “Not only is this collection exclusive to EVINE Live, but it’s the only skincare in the world that features our proprietary BioStem technology outside of our clinic. This is a must-have for anyone wanting to feel younger and more radiant. I can’t wait to join my daughter Mimi on EVINE Live and introduce the world to my newest collection.”

During the May 6 and 7 premiere on EVINE Live, Sonya will offer seven carefully curated kits, each comprised of select Sonya Dakar Beauty Bootcamp products hand-picked by Sonya to work together as a system and target specific skincare concerns. The collection, which features the exclusive BioStem technology, is a powerful, results-driven line of anti-aging products. Offering solutions for everything from fine lines and wrinkles, to skin luminosity and darkness around the eyes, the Beauty Bootcamp collection is designed to “get your skin in shape.”

Viewers are invited to watch the premiere via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.

For more information on Sonya Dakar, visit www.evine.com/SonyaDakar. For information on EVINE Live, visit www.evine.com.

About EVINE Live Inc.
EVINE Live Inc. (NASDAQ:EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content that invites its community of customers to shop, share and smile in a comprehensive digital shopping experience.

About Sonya Dakar
For over forty years, Sonya Dakar has established herself as one of the most sought-after, innovative skincare specialists in the world. What began as a Hollywood secret has flourished into a brand and leader in the skincare industry. Sonya’s luxurious five-level flagship Beverly Hills skin clinic is one of the most advanced facilities in the nation. It is frequented by Hollywood A-listers and beauty insiders who flock to her for effective yet non-invasive treatments that allow them to walk out the door red-carpet ready. Her premier product line, Sonya Dakar NutraSphere, is a beauty editor favorite lauded by leading publications such as Allure, Cosmopolitan and Harper’s Bazaar. All of Sonya’s products incorporate her green approach to skincare by utilizing the most cutting-edge natural ingredients.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

Contacts

Media:
Dawn Zaremba
EVINE Live Inc.
[email protected]
(952) 943-6043

Investors:
Jason Iannazzo
EVINE Live Inc.
[email protected]
(952) 943-6126