Pulse Beverage Announces That TravelCenters of America, LLC Operator of the TA® and Petro Stopping Centers® Brands, Will Now Begin Stocking Our Natural Cabana® Beverages

DENVER, May 15, 2017 -- The Pulse Beverage Corporation ("Pulse") (OTCQB:PLSB) announced today that TravelCenters of America, LLC (“TravelCenters”), will immediately begin stocking Pulse's Natural Cabana® Lemonades and Limeades in 6 flavors in a high percentage of their 540 high volume locations.

Shipments to TravelCenters stores will begin immediately in the states of Arizona and Pennsylvania at around 3,000 cases per month and are expected to expand throughout the TravelCenters system, whose travel center operations are located in 43 different states and also in Canada.

Robert E. Yates, CEO of Pulse, said, “TravelCenters operates some of the largest, best stocked and highly visited travel centers in North America that, in addition to providing fuel and repair services to both commercial and retail travelers, operates convenience stores and full service restaurants. Not only will this new distribution channel add significant month over month revenue increases for Pulse, but it provides additional exposure to consumers along the most highly traveled highway routes in the USA and Canada."

Mr. Yates continued, “The Company continues to focus on expanding our distribution as the Natural Cabana® brand builds traction with consumers based on its superior taste and that is driving more and more distributors to request our products. This will build revenues and profits for our shareholders.”

About Pulse Beverage Corporation:
Pulse Beverage Corporation ("Pulse") (publicly traded OTCQB: PLSB) is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse's revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Dierbergs Markets, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede's Foods, Toot n Totem and Travel America. Consumers easily find Pulse's prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse.  For more information, please visit: www.pulsebeverage.com or email [email protected].

About Travel Centers of America:
TravelCenters of America LLC (NASDAQ:TA), headquartered in Westlake, Ohio, conducts business in 43 states and Canada, principally under the TA® and Petro Stopping Centers® travel center brands and the Minit Mart® convenience store brand. For more information on Travel Centers, TA, and Petro Stopping Centers, please visit www.ta-petro.com. For more information on Minit Mart, please visit www.minitmart.com.

Forward-Looking Statements Disclaimer:

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results of operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Investor Relations Contact:

Ten Associates, LLC.  Tom Nelson

email: [email protected]

Phone: 1-480-326-8577

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