New VISIT Milwaukee website captures city’s wonderfully random charm

Milwaukee, WI, May 04, 2018 -- In celebration of  National Travel and Tourism week, VISIT Milwaukee, the destination marketing organization for Milwaukee, has redefined the city’s image for visitors and captured the spirit of Milwaukee’s people, neighborhoods, events, and attractions through a new website.

“Our research reinforced that people are most interested in visiting cities that spark a passion for discovery and offer the chance to collect unique experiences,” said Megan Suardini, vice president of marketing & communications for VISIT Milwaukee. “From the Riverwest 24 to Koz’s Mini Bowl, Milwaukee is overflowing with unexpected and charmingly quirky experiences that are unique to our city. We worked with our partner Hanson Dodge to ensure the new website captured this wonderfully random spirit.”

This spirit comes to life through a host of new features. A new slot machine style “randomizer” on the homepage provides an entertaining way to discover exciting things to do in the city. A new “My Trip” tool allows visitors to plan their trip to Milwaukee by curating a virtual shopping cart with the unique experiences they find while exploring the site.

Additional features include an all-new neighborhood exploration section, interactive maps, 360-degree meeting venue tours and enhanced partner pages.

“We were thrilled when VISIT Milwaukee asked us to help them design a website to successfully position the organization for the future,” said Tim Dodge, CEO of Hanson Dodge. “Early in the process, we saw the opportunity to create not just a website, but a memorable digital experience that inspires visitors to come here and experience Milwaukee for themselves.”

The new website is a rebranding of how VISIT Milwaukee represents the region to meeting planners, corporations, recruiters, and visitors, with the goal being to drive additional tourism dollars and increase economic impact within the region. 

In 2017, tourism in Milwaukee continued to grow. The data reinforces that Milwaukee is the state’s largest tourism market, accounting for 20 percent of total tourism economic impact to the state. For the Greater Milwaukee area, it also shows:

• Direct visitor spending in 2017 totaled $3 billion
• Total business sales related to tourism were estimated at $5.4 billion
• Tourism supported 51,200 full-time jobs

The numbers are estimates from The Economic Impact of Tourism in Wisconsin, an annual tourism impact study commissioned by the state and conducted by Tourism Economics. The data was released by Travel Wisconsin in early May to celebrate National Travel & Tourism Week (May 6-12).

About VISIT Milwaukee

VISIT Milwaukee is the Greater Milwaukee area’s convention & visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to the community.  VISIT Milwaukee has over 680 members, including hotels/motels, restaurants, attractions, services and area businesses. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Kristin Settle
VISIT Milwaukee
414-287-6230
[email protected]