New Marin Software Guide on Dynamic Ads Shares Advanced Social Marketing Tactics

SAN FRANCISCO, June 20, 2017 -- Today, Marin Software Incorporated (NYSE:MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, released a guide for digital marketers on how to implement, use, and measure the success of Dynamic Ads on Facebook. The document, The Ultimate Guide to Dynamic Ads on Facebook, is available for download on the Marin website.

Facebook is on course to hit two billion monthly active users by mid-2017. Its 2016 ad revenue was over $26 billion. Many marketers are on Facebook, but not all of them are taking full advantage of the platform for top-line revenue growth.

In its Ultimate Guide, Marin spells out the key benefits of Dynamic Ads, coupled with step-by-step instructions for implementing and refining Dynamic Ads campaigns to find new customers, and cross-sell and upsell existing ones. It also offers guidance on the best ways to assess Dynamic Ads campaign effectiveness.

The Ultimate Guide includes sections addressing:

• How to find new customers and improve conversion rates
• Tips for cross-selling and upselling existing customers
• 3 retention-based KPIs marketers should use to measure success
• Advanced Dynamic Ads pointers and insights

“As digital marketers, we understand how important it is so keep up with groundbreaking innovations that change how we do business and stay ahead—Dynamic Ads is such an innovation,” said Brett Loney, Product Marketing Manager for Social at Marin Software. “By laying out the particulars of this powerful ad type, we’re helping marketers find new and better sources of revenue at a time when competition is fiercer than ever.”

Resources

• The Ultimate Guide to Dynamic Ads on Facebook:
  http://www.marinsoftware.com/resources/whitepapers/the-ultimate-guide-to-dynamic-ads-on-facebook
• Case Study—Building Trust in Social Advertising Through Dynamic Ads:
  http://www.marinsoftware.com/customers/case-studies/crazy-in-love-da-campaigns-on-facebook

About Marin Software
Marin Software Incorporated’s (NYSE:MRIN) mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world’s largest publishers.  Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users’ search, social, and display interactions. Headquartered in San Francisco, with offices in eight countries, Marin’s technology powers marketing campaigns around the globe. For more information about Marin Software, visit marinsoftware.com.

Media Contact
Maria Breaux
Corporate Communications, Marin Software
415-814-9952
[email protected]