Monster Beverage, the beverage company, owned by Coca-Cola, has acquired CANarchy craft brewery headquartered in Longmont, Colorado. The purchase is a step that will push Monster into the alcoholic drink business.
Monster Beverage is known for its energy drinks and it is now venturing into the alcoholic beverage market through its acquisition of CANarchy Craft Brewery Collective LLC for a deal worth $330 million.
According to Reuters, Monster and CANarchy’s agreement is an all-cash deal and the transaction was announced on Thursday, Jan. 13. The energy drink maker is now expected to branch out to the alcohol industry which is becoming a common trend among beverage producers.
In fact, it was mentioned that Coca-Cola Company recently partnered with Constellation Brands Inc. to launch ready-to-drink cocktails while PepsiCo also inked a deal with Boston Beer to create an alcoholic drink under the Mountain Dew brand.
Currently, Monster Beverage is marketing energy drinks that include Burn Energy Drink, Full Throttle Energy Drink, and Monster Energy that are always present in sporting events. After its acquisition of CANarchy Craft Brewery Collective, Monster shared it will be adding craft beer brands - Oskar Blues, Perrin Brewing, Cigar City, Deep Ellum, Wasatch, and Squatters to its line of products.
“This transaction provides us with a springboard from which to enter the alcoholic beverage sector,” Hilton Schlosberg, Monster’s vice chairman and co-chief executive officer, said in a press release. “The acquisition will provide us with a fully in-place infrastructure, including people, distribution and licenses, along with alcoholic beverage development expertise and manufacturing capabilities in this industry.”
Rodney Sacks, Monster’s chairman and co-CEO also said that they are excited to set up and expand on CANarchy’s existing brands and looking forward to creating innovative new products. “The addition of CANarchy and its brands to the Monster beverage portfolio represents an excellent opportunity to further grow our already robust product offerings,” he said.
Finally, Schlosberg also said that their acquisition of CANarchy will provide Monster with infrastructure, licenses, distribution, and alcoholic drinks development expertise and production capabilities in this line of business.


FAA Unveils Flight Plan 2026 to Strengthen Aviation Safety and Workforce Development
Nomura Expands Alternative Assets Strategy With Focus on Private Debt Acquisitions
Blackstone Leads $400 Million Funding Round in Cyera at $9 Billion Valuation
Wall Street Futures Slip as Tech Stocks Struggle Ahead of Key US Economic Data
RBA Unlikely to Cut Interest Rates in 2026 as Inflation Pressures Persist, Says Westpac
Amazon in Talks to Invest $10 Billion in OpenAI as AI Firm Eyes $1 Trillion IPO Valuation
California Jury Awards $40 Million in Johnson & Johnson Talc Cancer Lawsuit
Asian Currencies Trade Sideways as Dollar Weakens Ahead of Key U.S. Data
Gold and Silver Prices Dip as Markets Await Key U.S. Economic Data
MetaX IPO Soars as China’s AI Chip Stocks Ignite Investor Frenzy
U.S. Dollar Slips Near Two-Month Low as Markets Await Key Jobs Data and Central Bank Decisions
Coca-Cola’s Proposed Sale of Costa Coffee Faces Uncertainty Amid Price Dispute
Bank of Japan Poised for Historic Rate Hike as Inflation Pressures Persist
Oil Prices Rebound as Trump Orders Blockade of Sanctioned Venezuelan Tankers
Asian Technology and Chipmaking Stocks Slide as AI Spending Concerns Shake Markets
Fortescue Expands Copper Portfolio With Full Takeover of Alta Copper
South Korea Warns Weak Won Could Push Inflation Higher in 2025 



