Hyundai Motor Unveils Rebuilt 1974 Pony Coupe Concept Car

Hyundai Motor Company has revived its popular 1974 Pony Coupe car, and its rebuilt unit is now on display at the Concorso d'Eleganza Villa d'Este, which is an event in Italy where classic and vintage cars are put up for exhibition.

The South Korean automaker successfully recreated the 1974 Korean concept vehicle, which was originally designed by Italian designer, Goigetto Giugiaro. For the revival of the said car model, he also led the team from start to finish. Now, almost 50 years since its initial debut, the Hyundai Pony Coupe is back to make its world premiere.

The car was first introduced in 1974 at the Turin Motor Show in Italy, and at that time, its design was already described as "futuristic." They said that the features and shape were well ahead of its time, and they were right because it does not look out of place today. The Pony Coupe Concept is considered an important model in Hyundai Motor's history and design heritage.

Fans of vintage cars can get a glimpse of the Pony Coupe on Saturday, May 20, as it will be showcased live at the prestigious motor exhibition at Lake Como, as per Motor1.com.

Moreover, the Pony Coupe was Hyundai Motor's very first mass-produced vehicle, but in the 1970s, there is not much room for sports cars yet, partly because of the ongoing global economic crisis in that period. Thus, the model did not prosper much, although its design has greatly influenced how Hyundai's future vehicles were designed.

"Despite the poor industrial environment in the 1970s, my grandfather and Hyundai's Founding Chairman Ju-young Chung poured his heart and soul into rebuilding Korea's economy and improving the lives of its people after the devastating Korean Wa," Hyundai Motor Group's executive chairman, Euisun Chung, said in a press release. "He finally realized his vision of making Korea a country capable of developing its own vehicles with perfection. I express my sincere gratitude to everyone from both Italy and Korea who played a critical role in the success of Pony."

The carmaker's president and CEO, Jaehoon Chang, added, "In the age of electrification, a key condition for Hyundai Motor Company to become a leader in future mobility will be our ability to remain faithful to the unshakable values we inherited. Moving forward, through Hyundai Reunion and other heritage communication initiatives, we will continue to leverage our past as a unique vector for our future innovation."