Google’s Accelerated Mobile Pages To Arrive Early 2016

Google announced last month a new open source initiative, ‘Accelerated Mobile Pages’ (AMP), which as the name suggests aims to improve the performance of mobile web. The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages which will take lesser time to load.

On Tuesday, David Besbris, Vice President of Engineering at Google Search and Richard Gingras Head of News at Google said in a blog post, “Google will begin sending traffic to your AMP pages in Google Search early next year, and we plan to share more concrete specifics on timing very soon.”

The blog post said that thousands of publishers expressed interest in AMP since the preview launched with the likes of the BBC, Sankei, New York Times, News Corp, Washington Post and more. Also, over 4500 developers are following the AMP Project on GitHub and till date more than 250 pull requests including contributions of new code, samples, and documentation have been made, the post said.

Google also announced that Outbrain, AOL, OpenX, DoubleClick, and AdSense are working within the framework to improve the advertising experience for users, publishers and advertisers on the mobile web.