ESM’s Three Cents complements Coca-Cola HBC’s existing adult sparkling beverage portfolio, which includes Schweppes and Kinley.
To commemorate Lamborghini's founding year of 1963, the fourth NFT will only be produced in a restricted quantity of 63 pieces.
Mykeyring products were created in accordance with official license agreements with license holders.
Beginning October, Hormel’s internal segments will consist of Retail, Foodservice, International, and Brand Fuel.
According to Mark Armstrong, a packaging specialist at Iceland, bag sealing was a challenge, as was ensuring the material had the necessary barrier properties.
Alfa Romeo's ties with a few Chinese companies, like dairy brand AMX, Zhou's arrival has not brought the team the sponsorship windfall it had hoped for.
Microsoft says making Activision Blizzard games exclusive to Xbox will not be profitable in response to Sony’s criticisms of the $68.7 billion acquisition
Samsung wants to provide clients with a variety of services through these NFTs, including rewards like offline discounts at partner retailers.
LaLiga Tech has aided sports properties to safeguard over $9.2 billion in content and build more beneficial and direct links with their fans, demonstrating technology's potential to improve the business.
Burger King hasn't publicly acknowledged this significant change yet, and its not known how or if the chicken is any different on the new sandwiches.
SK Telecom is now offering a platform where users can trade NFTs with ease and unmatched convenience.
The "Be You" MB.01s were inspired by several LaMelo releases in the past, with the "Not From Here" PUMAs from 2021 serving as possibly the most noteworthy example.
The NFT depicting Johan Cruyff’s iconic flying kick and goal will be auctioned off at Sotheby’s on July 29.
Dallas Mavericks rewards game attendees with NFTs
The NBA’s Dallas Mavericks has begun issuing player profile pictures as non-fungible tokens (NFTs) that are given to fans as a reward for personally attending the game.
Two weeks ago, the Mavericks, owned by billionaire and crypto enthusiast Mark Cuban, had its first full-capacity game since the start of COVID.
A total of 20,000 NFTs are minted per Mavs’ game, which has minimal production costs.
Since the NFTs are distributed digitally, there are few logistical concerns.
Mavericks fans only have to scan their tickets at the stadium before the end of the first quarter to receive a free minted NFT.
There are also additional rewards for completing collections, such as gathering ten NFTs.
Cuban says the project’s purpose is to reward fans attending the games and not to sell the tokens, which is why unclaimed NFTs are burned after the game and ticket scanning is done inside the stadium.
That means people can’t just buy a ticket and not attend the game to receive a digital asset. The NFTs also foster a sense of community among regular game attendees and help the Mavericks analyze the consumption behaviors of its target attendance market.
Cuban added that the Mavericks would do something special in NFT for anything that happens in a game, such as when Luka Doncic dishes out 30 assists, which the fan can hold as a collectible or sell somewhere else.
The Mavericks also launched a platform for selling and trading NFTs.
There are currently 20,000 NFTs of six different team players trading from $200 to almost $10,000.
Cuban has been investing in several projects in the industry, including intelligent NFT Alethea, NFT data aggregator CryptoSlam, NFT customization platform AlchemyNFT, and digital marketplace Mintable.