
Nike, USA Gymnastics Seal Record-Breaking Sponsorship Deal Through 2028 Olympics
Aug 08, 2023 09:57 am UTC| Economy Sports Business
Nike and USA Gymnastics have announced an unprecedented sponsorship agreement, designating Nike as the sole apparel and footwear supplier for the national teams until the 2028 Los Angeles Olympics. This landmark deal,...

Wrangler Teams Up with Dallas Cowboys, Celebrating Western Roots, Amplifying Cowboy Culture
Aug 04, 2023 07:17 am UTC| Economy Sports Life Business
Wrangler, the renowned denim brand synonymous with cowboys, is entering an exciting sponsorship with the Dallas Cowboys, merging two American icons to celebrate Western heritage and sports enthusiasm during the 2023-2024...

Adidas Strikes $1.2B Partnership Deal with Manchester United, Extending Decades-Long Collaboration
Aug 01, 2023 05:52 am UTC| Business Sports Economy
Adidas AG and Manchester United have inked a monumental $1.2 billion partnership deal, extending their iconic collaboration by another decade. This deal fortifies Adidas as the official kit supplier for Manchester United,...

Adidas, Puma Revive '70s 'Terrace' Styles: Outflanking Nike in Summer Shoe Wars?
Jul 27, 2023 10:07 am UTC| Economy Life Sports Business
Adidas and Puma, renowned German sportswear firms, are capitalizing on the growing global trend for vintage low-rise rubber-soled terrace sneakers, potentially outpacing Nike this summer. This resurgence, anchored in 1970s...

365 days to the Paris Olympics: could the mega-event clinch the gold medal of sustainability?
Jul 27, 2023 08:44 am UTC| Sports
Mega-events such as the Coachella Music Festival, the pilgrimages to Mecca and the World Cup have become increasingly prominent in contemporary times, yet we often neglect to consider the environmental impact of bringing...

Women's World Cup: five issues holding back the female game
Jul 27, 2023 08:18 am UTC| Sports
The 2023 Fifa Womens World Cup is probably the most highly-anticipated womens football tournament ever. Part of this hype and enthusiasm might suggest that womens football has finally made it and that catching up with the...

Adidas Reveals New Manchester United Away Jersey Inspired by Club Heritage for 23/24 Season
Jul 27, 2023 05:57 am UTC| Economy Sports Life Business
Adidas, the renowned sportswear giant, has introduced the new Manchester United Away jersey for the 23/24 season. This distinctive kit donned in a unique Green Night/Core White/Active Maroon color palette, merges the clubs...