Kyle Kuzma And PUMA Unveil “Childhood Dreams” Collection
Nov 15, 2022 22:42 pm UTC| Sports Life Economy Business
Puma unveiled a collaborative collection with Kyle Kuzmas Childhood Dreams lifestyle brand, which draws inspiration from the Washington Wizards forwards youth and the 90s basketball nostalgia he experienced while growing...
PUMA and Foot Locker expand partnership to reach next-generation customers
Nov 15, 2022 22:42 pm UTC| Sports Economy Business Life
PUMA and Foot Locker, Inc. have expanded their partnership with a focus on basketball and the creation of products that meet the demands of the growing next-generation market. The product collaborations targeting Gen Z...
Italian club AS Roma replaces New Balance with Adidas as kit sponsor
Nov 14, 2022 23:11 pm UTC| Sports Economy Business
Adidas will begin sponsoring AS Roma starting in the 23/24 season, replacing New Balance as the Italian clubs new kit manufacturer. The german sportswear giant has already sent out info for retailers for the 2023-2024...
FIFA inks NFT deal with Upland ahead of Qatar 2022
Nov 11, 2022 23:27 pm UTC| Sports Economy Business
FIFA inked a multi-year deal with Upland ahead of the World Cup in Qatar later this month to give football fans a chance to collect NFTs of the games highlights. in addition to the opportunity to own NFTs, football fans...
Asics debuts new retail concept store in Singapore
Nov 11, 2022 23:26 pm UTC| Economy Business Life Sports
Japanese sports apparel brand Asics has introduced a new retail concept store at Orchard Roads Paragon Shopping Centre, the first of its kind in Southeast Asia. The store, its 10th in the city state, offers a retail...
Adidas releases new Lakers colorway for throwback Kobe Bryant kicks
Nov 11, 2022 23:26 pm UTC| Sports Economy Business
Adidas has brought back their Crazy 1 sneaker, originally dubbed Kobe 1, and added a new Lakers-themed colorway to commemorate the Black Mamba this season. This latest model is available in sneaker shops and online...
NBA extends Emtek OTT media service rights deal in Indonesia
Nov 10, 2022 23:27 pm UTC| Sports Economy Business
The NBA renewed its broadcast partnership with Indonesia Entertainment Group (Emtek) originally signed in 2017, as its exclusive over-the-top (OTT) media service provider in the country. Coverage will be available in...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
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